23 Comments
Proceed GT: Kia Australia Shooting For Triple Figures Photo:
2014_kia__proceed_gt_tech_pack_review_29_1 Photo: tmr
2014_kia_pro_ceed_gt_australia_14 Photo: tmr
2014_kia_pro_ceed_gt_australia_00 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_18 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_03a_1 Photo: tmr
2014_kia_pro_ceed_gt_australia_20 Photo: tmr
2014_kia_pro_ceed_gt_australia_04 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_19 Photo: tmr
2014_kia_pro_ceed_gt_australia_09 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_24_1 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_10 Photo: tmr
2014_kia_pro_ceed_gt_australia_27 Photo: tmr
2014_kia_pro_ceed_gt_australia_13 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_12 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_27_1 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_03_1 Photo: tmr
2014_kia_pro_ceed_gt_australia_19 Photo: tmr
2014_kia_pro_ceed_gt_australia_05 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_20 Photo: tmr
2014_kia_pro_ceed_gt_australia_08 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_25_1 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_07 Photo: tmr
2014_kia_pro_ceed_gt_australia_25 Photo: tmr
2014_kia_pro_ceed_gt_australia_15 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_14 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_28_1 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_05_1 Photo: tmr
2014_kia_pro_ceed_gt_australia_16 Photo: tmr
2014_kia_pro_ceed_gt_australia_00a Photo: tmr
2014_kia__proceed_gt_tech_pack_review_18a Photo: tmr
2014_kia_pro_ceed_gt_australia_07 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_21 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_09_1 Photo: tmr
2014_kia_pro_ceed_gt_australia_24 Photo: tmr
2014_kia_pro_ceed_gt_australia_12 Photo: tmr
2014 Kia Pro_Cee'd GT Tech - Review Gallery Photo:
2014_kia__proceed_gt_tech_pack_review_13 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_01_1 Photo: tmr
2014_kia_pro_ceed_gt_australia_18 Photo: tmr
2014_kia_pro_ceed_gt_australia_02 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_17 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_22 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_08 Photo: tmr
2014_kia_pro_ceed_gt_australia_23 Photo: tmr
2014_kia_pro_ceed_gt_australia_06 Photo: tmr
2014_kia_pro_ceed_gt_australia_11 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_22a Photo: tmr
2014_kia__proceed_gt_tech_pack_review_15 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_02_1 Photo: tmr
2014_kia_pro_ceed_gt_australia_17 Photo: tmr
2014_kia_pro_ceed_gt_australia_01 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_16 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_06_1 Photo: tmr
2014_kia_pro_ceed_gt_australia_21 Photo: tmr
2014_kia_pro_ceed_gt_australia_03 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_23 Photo: tmr
2014_kia_pro_ceed_gt_australia_10 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_26_1 Photo: tmr
2014_kia__proceed_gt_tech_pack_review_11 Photo: tmr
2014_kia_pro_ceed_gt_australia_26 Photo: tmr
 
 
Mike Stevens | Jul, 12 2014 | 23 Comments

Australia’s response to Kia’s first-ever three-door hot hatch, the new Pro_Cee’d GT, has left the company’s local arm a little underwhelmed.

Fact is, it’s a good car. It’s a great car, really, and a sterling first go at the segment. But with just 190 sales since its March launch, Kia admits the Pro_Cee’d GT is not where it needs to be.

Where’s the problem, then?

Speaking with press this week, Kia Australia’s new Chief Operating Officer, Damien Meredith, admitted the company has not put the legwork into promoting its most exciting product.

He’d know. Meredith has been on the job at Kia for just six weeks, but he comes from stablemate Hyundai, whose hero Veloster (1633 sales year-to-date) is running rings around both the Pro_Cee’d GT and the two-door Cerato Koup (341) combined.

“Pro_Cee’d is a halo car for us, and we haven’t done enough with it at this point in time. We need to highlight that vehicle,” Mr Meredith said.

“It’s a car that gives us that youthfulness we push for, it has the halo effect”.

Those comments were accompanied by a frank discussion of Kia’s underperforming Cerato range, currently languishing at 11th place in the small-car segment.

Like the Pro_Cee’d, Mr Meredith believes the Cerato “deserves a lot better than that”.

He hopes to push the volume-selling Cerato to 5th place, leap-frogging the likes of Mitsubishi’s ageing Lancer, Hyundai’s Elantra (the i30’s sedan sibling), Honda’s Civic range and Nissan’s new Pulsar models.

Mr Meredith’s goals for the for the Pro_Cee’d GT are less ambitious, but he does expect monthly sales to eventually sit at around double its results for June.

“Goal with Pro Cee’d is to sell around 100 a month, and we’re well short of that right now,” he said.

“It’s time for the consumer to understand that we’ve got a fantastic product, it’s put together with high quality and that’s where we’ve got to focus”.

The addition of an automatic transmission - such as the company's new seven-speed dual-clutch unit - could also work to boost sales. At this point, Kia has yet to confirm plans in that direction.

The Australian market has a proven preference for automatic shifters, and the absence of such an option has put the Pro_Cee'd GT behind the eight-ball.

But, if Kia can retrace its steps to the campaign that saw the Pro_Cee’d GT lock in 68 sales in March, it would be well on its way to reaching Damien Meredith's goals.

MORE: Kia Pro_Cee'd GT News and REVIEWS
MORE: Kia Australia To Promote Product Values In Hunt For Sales

 
TMR Comments
22 Comments

Finance Calculator

Repayment is : $

Latest Comments
 
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.