Porsche Commits To Doubling Sales In Australia By 2020, Slashes Prices Photo:
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Tony O'Kane | Apr, 24 2013 | 9 Comments

Porsche Australia is aiming to double its sales between now and the end of the decade, and the company expects that its upcoming Macan SUV will be key to hitting that target.

Last year the German automaker sold 1374 cars locally, and local Porsche boss Michael Winkler says next year's arrival of the Macan will do much to lift annual sales beyond the 2500 barrier - and so will a comprehensive pricing adjustment for existing models.

The arrival of the exciting new Macan SUV is key to driving growth in Australia,” said Mr. Winkler.

“But we are not waiting until next year when the Macan comes," he continued.

"We are activating our growth plans now with what is currently the best range of Porsche models we have ever had.

“Porsche globally has set its sights on sales beyond 200,000 cars before the end of the decade, and we in Australia have now commenced our contribution to that goal,”

Prices have dropped by 13 percent across the 911 range, while the price of entry for all Boxster and Cayman models has fallen by five percent.

Panamera pricing remains unchanged however the Cayenne has had its prices slashed by 10 percent across the full range, giving the base model a retail price of just $100,200.

The biggest price adjustment is a whopping $36,300 for the 911 Carrera 4 Cabriolet (now $244,600), while the Cayenne Turbo S gets the next biggest discount of $34,400 to bring it down to a retail price of $259,600.

The base Boxster gets the most modest reduction in sticker price, with a price cut of $5500 taking it from $107,000 down to $101,500.

Porsche Australia has also announced that all high-demand service parts will now be 25 percent cheaper.



All new pricing comes into effect on June 1.

Model Old Price New Price
Boxster $107,000 $101,500
Boxster S $133,300 $126,500
Cayman $115,500 $107,100
Cayman S $150,400 $139,900
911 Carrera $229,400 $206,500
911 Carrera S $262,600 $243,100
911 Carrera Cabriolet $254,600 $228,900
911 Carrera S Cabriolet $287,800 $266,200
911 Carrera 4 $255,400 $222,200
911 Carrera 4S $289,400 $258,800
911 Carrera 4 Cabriolet $280,900 $244,600
911 Carrera 4S Cabriolet $315,000 $281,900
Cayenne $109,400 $100,200
Cayenne Diesel $110,400 $101,100
Cayenne S $151,900 $139,000
Cayenne S Diesel $155,500 $142,300
Cayenne S Hybrid $164,400 $150,400
Cayenne GTS $164,400 $150,400
Cayenne Turbo $247,500 $222,100
Cayenne Turbo S $294,000 $259,600

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