Porsche Buyers Don't Want Entry-level Roadster: Report Photo:
porsche_small_roadster.jpg Photo: tmr

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Mike Stevens | Jan, 17 2012 | 0 Comments

Porsche has reportedly nixed talk of an entry-level Roadster this week. This news follows reports that parent Volkswagen has put its own version of the car on hold.

While Volkswagen appears concerned that it would not move enough of its Bluesport roadsters to justify production, Porsche seems worried that a more affordable and lower-powered car would damage the brand's image among its traditional buyers.

Speaking with German business paper Wirtschaftswoche this week, Porsche CEO Matthias Mueller said the company "may need to wait until the next generation of customers before the idea of a small Roadster will work for Porsche".

Porsche, like all of its Volkswagen Group stablemates, is pushing to double its current annual sales by 2018 - up from 110,000 in 2011.

An entry-level Roadster would help get the brand there, but profit margins are higher at the supersports end, and the brand is believed to be working on a new model that would slot in between the top-shelf 911 models and the upcoming 918 supercar.

Pulling platform and mechanical components from both the 911 and the Boxster and Cayman twins, the new model will reportedly be named the 961.

If the reports are true, the 961 will be the second Porsche to bear those numbers; the first being a racing version of the popular 959 (which started life as a rally project).

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