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Pininfarina Designs First-Ever SUV: China?s SEM DX7 Photo:
2015_sem_pininfarina_dx7_02 Photo: tmr
2015_sem_pininfarina_dx7_03 Photo: tmr
2015_sem_pininfarina_dx7_01 Photo: tmr
 
 
Trevor Collett | Apr, 28 2015 | 2 Comments

Italian design house Pininfarina has celebrated a pair of firsts at the Shanghai Auto Show, with the unveiling of the DX7 SUV.

The SUV marks Pininfarina’s first attempt at such a body shape, along with a first-up joint effort with Chinese carmaker South East Motor (SEM).

Described as “the first Chinese SUV with an Italian touch”, the DX7 is a midsized model with perhaps a hint of Hyundai Santa Fe in its design.

The pair say the side profile highlights the bonnet and roof designs, while the front emphasises the DX7’s width by linking the headlights with the grille.

Inside, the dash has been ‘split’ by the use of two colours, and features include push-button start, panoramic sunroof, climate control and a central infotainment screen.

On the safety front, the DX7 comes with standard electronic stability control (ESC), a vehicle rollover prevention system and a self-parking feature.

"The spirit of SEM is something that perfectly matches with Pininfarina's DNA - we have in common a constant striving towards innovation and quality and the aim to create long-term relationships,” Pininfarina CEO Silvio Pietro Angori said.

"The DX7 expresses all of Pininfarina know how and skills that are perfect for the Chinese market. The Italian touch combined with SEM's state-of-the-art technological innovation makes the DX7 a project that is elegant, solid and forward-looking.”

The DX7 won’t be a one-off for Pininfarina and SEM, with the pair establishing a relationship in 2012 and announcing more models are in the pipeline.

Pininfarina has also worked with other Chinese brands, establishing a design office in the People’s Republic as far back as 1996.

MORE: Mahindra In Talks To Buy Pininfarina
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Pininfarina | China | SUV

 
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