Kia has created a new position within its styling and design ranks, and the gig has gone to former Great Wall designer Pierre Leclercq.
The title of ‘Head Of Styling’ will appear on Leclercq’s office door, and he will work with Chief Design Officer, Peter Schreyer, and Head Of Kia Design, Seon Ho Youn, at Kia’s design studio in Namyang, Korea.
According to Kia, the new position sees Leclercq focus on “long-term design strategy and innovation”.
Leclercq’s role also includes the task of “[accelerating] the establishment of a consistent design DNA across the expanding Kia model range”.
The job is all-inclusive, with interiors, exteriors, materials and textiles in cooperation with Kia’s other designers spread across Korea, China, Europe and the US.
“Pierre Leclercq has a unique insight into global vehicle design, and brings with him the necessary experience and expertise to help reinforce Kia’s design identity in the coming years,” Mr Schreyer said.
“Design has played a key role in the transformation of the Kia brand, and Pierre will help to ensure our design-led approach remains consistent across new model launches in new segments.”
Mr Leclercq said he has been watching Kia’s development closely, and that he was excited to take on the new role.
“Kia has built a reputation for placing design at the heart of new car development, and I’m eager to work with the talented designers who have made the Kia brand synonymous with bold, energetic and modern vehicle design,” Leclercq said.
Before Great Wall, Leclercq worked in several roles for BMW and Ford at the Ghia studio stretching back to 1999.
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