Peugeot Puts Performance Cars On Hold, Hints At Future 4×4 Ute

Fans of fast French automobiles will be saddened to hear that Peugeot has pulled the pin on performance products, concentrating instead on building its core range in the immediate term.

The announcement comes from Peugeot CEO Jean-Philippe Imparato, who discussed the brand’s future plans with the UK’s Autocar.

“Right now our main goal is to grow to beyond two million units a year, but also to spread our footprint and to sell more than 50 percent of our cars outside of Europe," Imparato said.

“Until we do that, I’m much more interested in cars that sell in hundreds of thousands than those that sell in smaller numbers.”

The “smaller numbers” he’s referring to include low-volume image enhancing cars like the RCZ coupe, of which no replacement is planned. The move also rules out a higher-performance version of the 308, which had been previously shown as the 308 R Hybrid concept and later as a prototype vehicle.

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