Price cuts of between three and five percent have been applied to non-performance variants of the 208 hatch and 2008 SUV to counter a sales slide that has seen Peugeot sell just 197 208 hatches for the first half of 2017, a 57.7 percent decline compared to 2016.
The new pricing structure sees the entry-level 208 Active model, powered by an 81kW 1.2-litre turbocharged three-cylinder petrol engine and matched to a six-speed automatic, start from $22,190 before on-road costs, a reduction of $300.
Higher up the range, prices have been trimmed by even more, with the high-spec 208 Allure and GT-Line now costing $24,990 and $26,990 respectively, a reduction of $1300. The 208 GTi hot hatch remains unchanged, priced at $29,990.
Peugeot’s 2008 compact SUV has managed a small sales increase so far this year with a 4.2 percent lift in sales on the back of a refreshed model introduced earlier this year, but with 249 sales for the first six-months of the year the 2008 is a long way off the pace of rivals like the Mazda CX-3, Mitsubishi ASX, and Honda HR-V.
Revised pricing for the base model 2008 Active now sees the range start from $25,490 plus on-road costs, or $1000 cheaper than before. The mid-spec Allure also drops in price by $1000 for a $29,990 price while the range-topping 2008 GT-Line is priced from $31,500 which is $1490 cheaper than before.
The 2008 range shares its 81kW/205Nm three-cylinder turbo engine and six-speed automatic with the 208 hatch.
The repositioned 2008 now undercuts the Toyota C-HR which starts at $26,990 when paired with a manual transmission, but still starts above the Honda HR-V, and Holden Trax, although the latter is only cheaper with a manual transmission.
Along with the new car pricing changes, Peugeot has also revised the price of metallic paint across the range with the previous $990 option now costing $590 on the 208 and 2008, or $690 on the 508.
208 Active - $22,190 (-$300)
208 Allure - $24,990 (-$1300)
208 GT-Line - $26,990 (-$1300)
208 GTi - $29,990 (unchanged)
2008 Active - $25,490 (-$1000)
2008 Allure - $29,990 (-$1000)
2008 GT-Line - $31,500 (-$1490)
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