Peugeot 308 GTi - Two Variants, No Price Premium, And ?Huge Success? Expected Photo:
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Kez Casey | Oct, 24 2015 | 3 Comments

Peugeot’s incoming 308 GTi will kick off a pre-order campaign in December of this year, with deliveries expected in the first quarter of 2016.

The big question mark hanging over the new arrival is price - with the tamer 308 GT already priced above the likes of Volkswagen’s Golf GTI, despite its performance deficit.

General Manager of Peugeot Australia, John Startari, offered TMR an insight into the pricing plan for the high-end 308 variants going forward in a recent interview.

Expect a slight range reshuffle, with the 151kW 308 GT petrol, available solely as a manual likely to be dropped, while the 133kW diesel, coupled to a six-speed automatic will continue for automatic buyers.

“Our forward positioning is that GT has an automatic variant, whereas GTi won’t.” Mr Startari revealed.

“I won’t tell you what we’re going to do, but you can ascertain from that the GTi will be the aspirational manual variant, and GT will fill the automatic diesel role”

“Then there’s differentiation between the two, and it allows us to put GTi where it needs to be”

While the 308 GTi may not match the $40,990 starting price of the Volkswagen Golf (and is certain to sit above the Ford Focus ST at $38,990), Peugeot is likely to adopt a similar pricing scheme as the smaller 208 GTi, which commands a $2000 premium over the Volkswagen Polo GTI.

Both the 184kW 308 GTi 250, and more powerful 199kW GTi 270 will arrive in Australia.

The GTi 250 matches the output of Ford’s Focus ST, while the uprated GTi 270 puts the 308 closer the the all-wheel-drive Golf R in terms of engine output.

As well as being able to bolt from 0-100km/h in a claimed 6.0 seconds, the GTi 270 also scores a Torsen limited slip differential, larger front brake rotors, 19-inch alloy wheels, and Peugeot Sport racing bucket seats.

The automatic-only Golf GTI Performance asks $3000 more than a standard auto Golf GTI for a similar upgrade in equipment, but only 7kW more power. Expect the 308 GTi 270 to command a similar price-step.

Peugeot also expects to have something of a hit on its hands with the 308 GTi, using the smaller 208 GTi’s success as a marker for the new car’s potential.

“We’re quite encouraged by the 208 GTi’s take-up, and I think this car has a much larger consideration set” Mr Startari said, speaking of the 308 GTi’s potential in Australia.

“Launched the right way, we believe that it’s going to be a huge success, and have the added benefit of pulling the brand up as well”

Full pricing and specifications for the Australian delivered 308 GTi range will be revealed closer to the car’s December pre-sale announcement. TMR will bring you all the details as they come to hand.

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