Peugeot 308: $21,990 Drive-Away Price For Australia

Peugeot’s new 308 range may be a European Car of the Year Award winner, but the capable small hatch has thus far failed to make waves in Australia.

Although a consistent 4-star car in TMR’s road test reviews, the 308’s 395 year-to-date sales to the end of March (April figures due this week) place it well behind Toyota’s Corolla (11,672), the Mazda3 (11,059) and the Hyundai i30, a distant third on 6316 sales.

New pricing announced this week may turn the 308’s fortunes around, however, with the entry-level Access model now permanently positioned at $21,990 drive-away for the six-speed manual, and $24,690 in auto form. 

The new starting point covers the on-road costs of the Access model’s previous $21,990 retail price, giving the 308 hatch an edge over the  $19,490 Corolla, which adds up to drive-away pricing closer to $23,000.

It also means that buyers with a preference for European badges can drive away in a 308 for $200 more than the before on-road price of an entry-level Golf hatch.

“The new price structure represents one of the best offers in the marketplace and we are certain that it will result in more Peugeots finding a home in Australian driveways,” Peugeot Australia chief John Startari said today.