Although a consistent 4-star car in TMR’s road test reviews, the 308’s 395 year-to-date sales to the end of March (April figures due this week) place it well behind Toyota’s Corolla (11,672), the Mazda3 (11,059) and the Hyundai i30, a distant third on 6316 sales.
New pricing announced this week may turn the 308’s fortunes around, however, with the entry-level Access model now permanently positioned at $21,990 drive-away for the six-speed manual, and $24,690 in auto form.
The new starting point covers the on-road costs of the Access model’s previous $21,990 retail price, giving the 308 hatch an edge over the $19,490 Corolla, which adds up to drive-away pricing closer to $23,000.
It also means that buyers with a preference for European badges can drive away in a 308 for $200 more than the before on-road price of an entry-level Golf hatch.
“The new price structure represents one of the best offers in the marketplace and we are certain that it will result in more Peugeots finding a home in Australian driveways,” Peugeot Australia chief John Startari said today.
Power in the Access model is provided by a 1.2 litre three-cylinder petrol engine, offering 96kW and 230Nm of torque.
Fuel consumption is listed at 4.6 l/100km in manual form and 5.2 l/100km with the auto.
Standard kit with the Access model includes 15-inch steel wheels with caps, halogen headlights with LED daytime lights, powered mirrors, cruise control, manual air-conditioning, Bluetooth phone and media connectivity, and a cooled glove box.
Safety features include six airbags (with full side curtain airbags), ABS, electronic stability control, electronic brakeforce distribution and emergency brake assist.
NOTE: Access interior images not available. Up-spec 'Allure' model shown.