Peugeot 308: $21,990 Drive-Away Price For Australia Photo:
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Mike Stevens | May, 04 2015 | 10 Comments

Peugeot’s new 308 range may be a European Car of the Year Award winner, but the capable small hatch has thus far failed to make waves in Australia.

Although a consistent 4-star car in TMR’s road test reviews, the 308’s 395 year-to-date sales to the end of March (April figures due this week) place it well behind Toyota’s Corolla (11,672), the Mazda3 (11,059) and the Hyundai i30, a distant third on 6316 sales.

New pricing announced this week may turn the 308’s fortunes around, however, with the entry-level Access model now permanently positioned at $21,990 drive-away for the six-speed manual, and $24,690 in auto form.

The new starting point covers the on-road costs of the Access model’s previous $21,990 retail price, giving the 308 hatch an edge over the $19,490 Corolla, which adds up to drive-away pricing closer to $23,000.

It also means that buyers with a preference for European badges can drive away in a 308 for $200 more than the before on-road price of an entry-level Golf hatch.

“The new price structure represents one of the best offers in the marketplace and we are certain that it will result in more Peugeots finding a home in Australian driveways,” Peugeot Australia chief John Startari said today.

Note: 'Allure' model shown.
Note: 'Allure' model shown.

Power in the Access model is provided by a 1.2 litre three-cylinder petrol engine, offering 96kW and 230Nm of torque.

Fuel consumption is listed at 4.6 l/100km in manual form and 5.2 l/100km with the auto.

Standard kit with the Access model includes 15-inch steel wheels with caps, halogen headlights with LED daytime lights, powered mirrors, cruise control, manual air-conditioning, Bluetooth phone and media connectivity, and a cooled glove box.

Safety features include six airbags (with full side curtain airbags), ABS, electronic stability control, electronic brakeforce distribution and emergency brake assist.

NOTE: Access interior images not available. Up-spec 'Allure' model shown.

MORE: Peugeot | Hatches | Small Cars

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