Peugeot has simplified its 308 small car range in Australia, while increasing the model’s appeal and value with new standard kit.
The car first launched in Australia in September 2014, and Peugeot has used the time since to assess buyer’s preferences for the French hatch and wagon.
As a result, the 308 model range for 2017 in Australia will be trimmed from 17 variants to just six, with the previous entry-level Access model the first to feel the surgeon’s knife.
That means the 308 Active is now the cheapest model at $27,990 plus on-road costs, and 2017 sees a reversing camera and satellite navigation now fitted as standard - building on an update to the Active from earlier in the year. In fact, reversing camera and sat-nav are now standard across the 308 range.
Stepping up to the 308 Allure brings a choice of petrol or diesel engines, with prices starting from $32,990 plus on-roads for the petrol-powered version.
The Allure adds blind-spot monitoring, active cruise control, pre-collision braking, keyless-entry, push button start and a revised interior over the Active.
The Euro-5 compliant 1.6 litre four-cylinder petrol engine has been deleted for 2017, with all petrol Active and Allure 308 models now powered by Peugeot’s Euro-6 PureTech 1.2 litre three-cylinder turbocharged engine making 96kW and 230Nm.
Diesel buyers get a 2.0 litre four-cylinder turbocharged unit making 110kW/370Nm, and this is the only engine available in the 308 Allure Touring which is the sole wagon model in the Australian 2017 308 range.
The 308 GT is next in the list, and this model is also diesel-only (the petrol GT has been dropped). However, the GT gets a boost in power over the Allure to 133kW/400Nm, while also adding a Cielo panoramic roof.
Gone for 2017 is the Allure Premium and the GTi 250. For the latter, the vast majority of buyers opted for the more hard-core GTi 270, and this model continues to top the 308 range.
As before, the GTi 270 gets a 1.6 litre turbocharged four-cylinder petrol engine making 200kW/330Nm. The GTi is only available with a six-speed manual gearbox, and as such, is the only 308 available with a manual option in Australia.
Otherwise, all 308 models are matched with a six-speed automatic for 2017, with drive going to the front wheels.
“These revisions have been made in order to increase the appeal of the highly-awarded 308 range while increasing value and specification and reducing model complexity - the range now better mirrors customer demand and market needs,” Peugeot Australia General Manager, Kai Bruesewitz, said.
“In today’s market, satellite navigation and reversing cameras are considered non-negotiable and we have worked to ensure that the entire range now features these as standard, while adding further niceties along the way.”
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Pricing (excludes on-road costs)
2017 PEUGEOT 308 (all six-speed auto unless stated otherwise)
- Active - 1.2 turbo petrol - $27,990
- Allure - 1.2 turbo petrol - 32,990
- Allure - 2.0 turbo diesel - $36,990
- Allure Touring - 2.0 turbo diesel - $39,490
- GT - 2.0 turbo diesel - $42,990
- GTi 270 - 1.6 turbo petrol - $49,990 (six-speed manual)
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