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OPC Range Will Drive Opel Sales: Mott Photo:
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Tony O'Kane | Feb, 14 2013 | 4 Comments

Opel Australia expects the addition of its OPC sports range to provide a significant boost to sales. It will be welcome: since the brand launched in Australia five months ago, Opel has only sold 650 cars.

A fledgling dealership network and limited advertising has kept initial growth low, but the carmaker’s local boss believes the OPC range will add between 10 and 30 percent more sales - not to mention a healthy dose of showroom sparkle.

To date, the Astra and Astra GTC have led Opel’s sales numbers. However, Opel Australia Managing Director Bill Mott says much can still be done to raise awareness of the Insignia wagon.

“Our wagon share is a bit below our expectations,” Mr Mott said. “We thought it would be around 20 percent, but to be honest we’ve done very little to date to promote our wagon portfolio."

“It’s an area where we have potential, and it’s an area we will focus on in the future."

He added that although the Insignia OPC is currently only available as a sedan, a wagon variant could eventually come here.

“We could launch it if we chose to do so,” Mr Mott said. “We’ve opted initially not to do so, to concentrate on the four-door sedan.

“We’ve not closed that door. If a lot of people rock up to our showrooms and are looking for 239kW in a wagon, it’s something we could bring to market.

“Obviously if there’s demand for it, it’s in our stable of potential models for the country.”

Mr Mott also said that the enthusiast appeal of the OPC range, which consists of the Corsa OPC, Astra OPC and Insignia OPC, will drive new customers into Opel showrooms.

Although the company has no set target for OPC sales, Mott said that the extra volume could add around 200 cars to Opel Australia’s sales sheet.

“Whether it’s ten, twenty or thirty percent of our mix, time will tell. But I think it will be somewhere in that range,” Mr. Mott said.

“Our expectation is that Astra will be the volume seller.”

Opel's local sales could also see growth through the potential addition of other new models, including the Mokka crossover and the new Adam city car.

Mr Mott confirmed that while the popularity of the SUV segment means the Mokka is a high priority, it remains to be seen if a business case can be made for the highly customisable Adam range.

MORE: Mokka for Australia, Adam Not So Clear

 
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