Oops - New Infiniti QX30 Goes For Half Price In US Advertising Bungle Photo:

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Trevor Collett | Jul, 19 2017 | 0 Comments

A US couple has scooped a brand new Infiniti QX30 for around half its ‘full’ retail price after pouncing on an advertising typo.

Sherri Cooper, from Kentucky, noticed the car advertised by a local dealer online for US$17,790 (AU$22,484) when the price should have been around US$35,000 (AU$44,234).

She quickly snapped the evidence and set about pursuing the too-good-to-be-true deal with the advertising dealer.

Not surprisingly, the dealer was not too keen on the idea of selling the QX30 for half price and declined to honour the advertised price.

Typos, supply issues and the like are covered under US advertising laws to prevent such mishaps from sending a business to the wall. But regardless, following the rejection, Sherri and her husband Chris decided to try their luck with Infiniti’s US head office instead.

And to their amazement, Infiniti said ‘yes’.

Seizing an opportunity for some good PR, The Drive reports Infiniti then ordered the dealer to honour the advertised price - selling the brand new QX30 to the Coopers for less than US$18,000.

The dealer was not left out of pocket, with Infiniti covering the US$17,000 loss.

In Australia, the 2017 Infiniti QX30 is priced from AU$48,900 plus on-road costs.

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