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One Ford Program Jettisoned As The ‘Blue Oval’ Goes Regional Photo:

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Brad Leach | Nov, 04 2016 | 1 Comment

Reports from Europe have the ‘RIP’ sign hanging over Ford’s hyped One Ford global product sharing strategy which was trumpeted by previous chief Alan Mulally.

Quoting Ford’s design chief Moray Callum, the reports suggest a plan to facilitate more localization of vehicles to suit different regions is now swinging into action.

Ford Focus
Ford Focus

Opening the batting will be the new Ford Focus which is sold as an entry-level model in North America but needs more upscale features in Europe to maintain competitiveness against rivals from the likes of Volkswagen, Opel, Renault and Peugeot.

While looks will be the same in all markets, North American models will run a less sophisticated suspension set-up and the interior will not be as premium as versions destined for Europe.

But radical styling changes are not on the agenda with Callum quoted as saying Ford’s styling will ‘evolve’.

European Ford Kuga Vignale
European Ford Kuga Vignale

He also confirmed no stand-alone models are planned for Ford’s premium Vignale sub-brand however the all-new Fiesta will have a flagship Vignale version from launch.

Under the One Ford umbrella, the American giant sold the Aston Martin, Jaguar, Land Rover and Volvo brands it had acquired - as well as its shareholding in Mazda - and hatched global plans for the Mustang. As well, the Fiesta headed to North America and sales of the Brazilian-sourced Ecosport compact SUV started here and in Europe.

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