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‘One Big Switch’ Pushing For Fuel Discounts With People Power

The One Big Switch campaign is aiming to offer its Australian members lower fuel prices, using ‘people power’ to negotiate a mass-discount from one of the major oil companies. Previous campaigns have targeted insurance premiums and energy c


The One Big Switch campaign is aiming to offer its Australian members lower fuel prices, using ‘people power’ to negotiate a mass-discount from one of the major oil companies.

Previous campaigns have targeted insurance premiums and energy costs, but this is the first time the company has targeted fuel prices.

The company had initially set a three-week target to achieve around $1 million worth of ‘buying power’, measured in terms of the number of motorists it could sign up and the amount of fuel they plan to purchase.

The target was met within three hours.

Now into its second day, the campaign has already secured $8 million worth of buying power, as more than 40,000 motorists have registered their interests.

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