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Official: Mercedes-AMG To Buy 25 Percent Stake In MV Agusta Photo:
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Trevor Collett | Nov, 01 2014 | 0 Comments

Mercedes-AMG has confirmed it will purchase a 25 percent stake in MV Agusta, and fill one of the seats in the bike-builder’s boardroom.

The news first broke in a report last week, suggesting the German carmaker was keen to find another two-wheel company to partner following the sudden end to its deal with Ducati in 2012.

An internal Daimler source reportedly said at that stage the deal was all but done, while confirming the Mercedes-AMG name would be on Daimler’s ‘purchase receipt’.

While the price remains a mystery, the deal is believed to include a sales, marketing and investment plan from AMG to boost MV Agusta sales outside its home market in Italy.

On the flip side, the deal could also give Mercedes access to MV Agusta’s range of small engines for use in future four-wheeled projects.

“In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG,” Mercedes-AMG Chief Executive, Tobias Moers, said.

“This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future allowing the experience of utmost perfection, optimal performance and motorsport technology for the road.”

MV Agusta President Giovanni Castiglioni agreed, saying the pair formed “a perfect fit” and that AMG would help the bike-builder accelerate growth.

Mercedes-AMG now joins Audi as German carmakers with sizable stakes in Italian motorcycle companies, with Audi buying the Ducati brand which previously had a partnership with AMG.

MORE News & Reviews: Mercedes-AMG | Motorcycles | Partnership

 
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