news

NSW Government Launches ‘Get Your Hand Off It’ Campaign: Video

The New South Wales government has launched a new campaign targeting drivers who use mobile phones behind the wheel. NSW Roads Minister Duncan Gay launched the creatively titled 'Get Your Hand Off It' campaign this week. Mr Gay said the camp


The New South Wales government has launched a new campaign targeting drivers who use mobile phones behind the wheel.

NSW Roads Minister Duncan Gay launched the creatively titled 'Get Your Hand Off It' campaign this week.

Mr Gay said the campaign will employ traditional advertising, including buses and taxis, and a video highlighting the excuses drivers make when using mobile phones while driving.  

“Holding your mobile phone to call or text while driving is extremely dangerous, and threatens your safety and that of your passengers, other motorists and pedestrians,” Mr Gay said.

“This behaviour needs to change. ‘Get Your Hand Off It’ provides the community with a cheeky phrase that empowers them to speak out against friends and family who use their phones in a reckless manner behind the wheel.”

driver distraction have been conducted in Australia, with the Queensland Centre for Accident Research and Road Safety claiming 22 percent of collisions and near collisions were caused by distraction.

In South Australia however, police data puts that figure as high as 50 percent.

 

Chat with us!







Chat with Agent