New data for New South Wales show that an average of 11 motorists are penalised each day for incorrect child restraint use, receiving fines and losing demerit points.
Worryingly, the number of fines issued has been increasing each year since new national laws were introduced in 2010.
In New South Wales alone, fines for using the wrong restraint or incorrectly fitting a restraint are expected to top 4000 in 2013.
“One of the biggest concerns is the number of fines issued for improperly restraining or not restraining newborns or infants up to 1 year old, NRMA President Wendy Machin said today.
"So far in 2013, 140 fines have been issued for this offence. This is up from 97 for the corresponding figure in 2012.”
Ms Machin said it is clear that the message on child safety "is not getting across", and has called for government to provide greater education to motorists.
This week, as part of Tuesday's National Kidsafe Day, NeuRA (Neuroscience Research Australia) has launched its National Guidelines for the Safe Restraint of Children Travelling in Motor Vehicles.
The guide is available free, and can be downloaded at www.neura.edu.au/crs-guidelines
“If we can draw attention to the importance of selecting and fitting a child restraint correctly and parents take action, there is no reason why the number of child restraint offences should start falling in 2014,” Ms Machin said.