NSW: NRMA Opens 'Crashed Car Showroom' To Highlight Safety Tech Photo:

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Steane Klose | Mar, 16 2014 | 0 Comments

A new survey by NRMA Insurance has exposed a disconcerting lack of knowledge among Australian drivers regarding car safety technology.

The survey revealed that while 95 percent of Australian drivers claim safety is their first priority, only one in 10 drivers consider themselves truly knowledgeable about car safety.

Awareness concerning basic safety technologies was also low. Less than 30 percent of the people surveyed knew what ABS (Anti-lock Braking System) was, while just 20 percent knew that ESC stands for Electronic Stability Control.

Commenting on the results, Head of Research for NRMA Insurance Robert McDonald expressed his concern about the findings of the survey.

“The results were worrying. Cars have changed a lot over the last 10 years and we urge drivers to understand safety technology and which features to consider when making a car purchase, particularly if buying older, second-hand cars,” said Mr McDonald.

In response to the survey results, NRMA Insurance has launched ‘Crashed Car Showroom’, a new interactive exhibition in Sydney’s CBD.

The program, which integrates aspects of virtual reality, is designed to help Australians make informed car purchasing decisions and raise awareness about the importance of road safety.

The insurer will be combining the latest technology, with the knowledge and data gleaned from its Research Centre to explain what to look for when buying cars and to highlight how modern safety technology can help save lives.

“As a leading car insurer, we are committed to road safety and to reducing risk in the community. We are hoping to help people understand the features and technology that can help make cars safer on the road for passengers and pedestrians, so they can make better informed car purchasing decisions.”

Crashed Car Showroom will demonstrate what it’s like to be a crash test dummy through the latest virtual reality 3D technology, show how car parts stand up to severe storms by allowing visitors to fire a specially modified hail gun, and expose the interior of a fully dissected car to show otherwise hidden safety technology.

The free event runs from 18 to 27 March 2014 and all information and content from the event will be available to view online at www.crashedcarshowroom.com.au

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