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No Chance Of Buick Avista Concept Shaping Holden Monaro Revival Photo:

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Kez Casey | Mar, 21 2016 | 1 Comment

With the reveal of the achingly beautiful Buick Avista coupe concept at this year’s Detroit Auto Show, speculation immediately turned to a potential Holden-badged variant.

Startlingly evocative nameplates emerged - could an imported product wear the legendary Monaro name? It seems the Avista may not get the chance.

Tony DiSalle, Buick’s vice-president of sales and marketing has finally poured cold water on the Avista’s chances for production, including the possibility of the two-door concept morphing into a four-door coupe.

“It was purely a concept and meant to generate some buzz,” DiSalle said in an interview with Wards Auto, “no other plans for now.”

While public reaction to the Avista was positive, it seems that it wasn’t quite strong enough to convince General Motors management to give the green-light for production.

Buick Avenir
Buick Avenir

DiSalle also went on to suggest that the Avista wasn’t even a hint at Buick’s future styling direction, instead future Buicks would be created in the mould of the Avenir concept, a car built by Holden’s design team in Port Melbourne.

The statement puts an end to speculation that the current Buick Regal, a rebadged variant of the Opel (and Holden) Insignia, was to be replaced by a four-door coupe version of the Avista.

Buick Regal
Buick Regal

Instead the next generation Regal, expected to arrive in 2017 will continue as a regular mid-size sedan, and if it follows in the footsteps of the current generation, will be closely tied to the next generation Opel Insignia.

The Insignia is also the frontrunner to take over from the Holden Commodore once local production winds up in 2017. This, with the Astra, will firmly cement the three-way relationship between Opel, Buick, and Holden.

MORE: GM | Buick | Holden

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