Nissan boss Carlos Ghosn is set to announce big changes for the Japanese brand’s Nismo performance arm next week.
Nismo, a contraction of ‘Nissan’ and ‘Motorsport’, has until now focused on racing and aftermarket tuning. The marque's production range is currenty limited to tweaked versions of the 370Z and the Juke crossover.
Ghosn’s announcement is expected to reveal an expansion of the Nismo brand's reach, which could see the name applied to a range of highly tuned road cars in a similar approach to Chrysler/Jeep’s SRT and our own HSV and FPV brands.
This expectation is bolstered by the confirmed appearance of a new Nismo variant of the 370Z at next month’s Geneva Motor Show.
The February 26 announcement will coincide with the opening of Nismo’s new Japan headquarters near Yokohama.
This facility is a redeveloped and expanded former Nissan factory, and replaces Nismo’s prior location in Omori, Japan.
It's too early to say whether the expected Nismo expansion will include Australia, but the prominent Nismo signage applied to Nissan Motorsport’s new Altima V8 Supercars and race transporters suggests this could be the case.
Given the abundance of Nismo window stickers evident on Australian roads, there’s little chance Nissan Australia will be worried about brand recognition.
Keep an eye on TMR for all the details of the announcement on February 26.
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