Nissan Vice President, Andy Palmer, said the new model would be aimed at Generation Z, a generation the Japanese carmaker believes will “think differently” from its current customers.
"We will build this car and it won't be that different from the concept car,” Mr Palmer said.
"We're interestingly on the cusp of a very interesting shift with the so called ‘Gen Z’; the 17-year-olds of today. By the time some of those potential concepts come to market, they will be the customers, and they think differently from the previous generation."
Nissan Senior Vice President, Fred Diaz said the "gorgeous" concept, and sports sedans in general, are an important part on Nissan’s heritage and current image.
Before their unveiling, Mr Palmer said the IDx was Nissan’s answer to the Toyota 86 /Subaru BRZ twins, which he famously referred to as “mid-life crisis cars”.
New reports this week suggest at least one of the IDx concepts is bound for production, although we can likely expect some key changes from the cars displayed in Tokyo (and currently displayed in Detroit).
If even some of the IDx’s retro styling finds its way into a road-going version, however, there’s a fair chance it could attract plenty of Generation X and Y customers looking for - dare we say it - a mid-life crisis car…
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