Nissan has unveiled its “Friend-ME” concept car at the Shanghai Auto Show, focusing on China's 240 million males born under the country's 'one child' policy in the 1980s.
This group is known as the B?línghòu market, describing a generation of Chinese men that grew up without siblings and to whom time spent with peers was precious.
"B?línghòu males are a huge cohort in the world's largest market, and they're now reaching their prime," Nissan's François Bancon said.
"If there's one thing we want Nissan to be known for, it's uniquely powerful insight into what excites and delights customers across China. Friend-ME is just the beginning."
In keeping with the B?línghòu theme, the four-seater Friend-ME concept car reportedly features a unique interior designed to promote a feeling of equality among its occupants.
Each will have access to the same fuel, speed, navigation and engine information from their seat and will also be able to choose their own form of media entertainment.
If one passenger finds a piece of entertainment that he simply must share with his fellow occupants, he can transfer the fun to all of the on-board screens.
No technical data is known about the Friend-ME but it is believed that Nissan is working to integrate elements of this social technology into future models.