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Nissan Reveals Friend-ME Concept At Shanghai Auto Show

Nissan has unveiled its “Friend-ME” concept car at the Shanghai Auto Show, focusing on China's 240 million males born under the country's 'one child' policy in the 1980s.  This group is known as the Bālíngh&


Nissan has unveiled its “Friend-ME” concept car at the Shanghai Auto Show, focusing on China's 240 million males born under the country's 'one child' policy in the 1980s. 

This group is known as the Bālínghòu market, describing a generation of Chinese men that grew up without siblings and to whom time spent with peers was precious.

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