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Nissan's Euro-Spec Pulsar Teased, Australian Launch Ruled Out Photo:
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Mike Stevens | May, 17 2014 | 8 Comments

2015 NISSAN PULSAR - EUROPE

UPDATE: Nissan Australia has confirmed this new Pulsar will not be offered here. See bottom of article.


Nissan has at last kicked off the teaser train for its new Euro-developed and Spain-built Pulsar, promising a more sophisticated and premium offering than the hatch currently offered in Australia.

To be unveiled on May 20, the new Pulsar will again be fired into the small-car battlefield, aimed square at the likes of the Golf, Focus, Corolla and Mazda3.

Details are thin on the ground for now, although it is clear the new small car will take its finer styling cues from the new Qashqai and X-Trail SUVs.

"Where we can be different is that it won’t look like the Golf. We can be more provocative - that’s the advantage of the guys that come afterwards," Nissan VP Andy Palmer told press last year.

The company has made no bones about its intentions to build the quality, style and technology of its new small offerings, capitalising on the huge and unexpected success of its Dualis/Qashqai compact SUV.

The Pulsar will ride on Renault-Nissan's new CMF (Common Module Family) platform, which also underpins the new Qashqai and X-trail.

Nissan is understood to be targeting buyers from fleets through to enthusiasts with its new hatch, suggesting that efficiency-focused diesels and Nismo-tuned performance models will feature.

It has been reported that this new Pulsar will be offered exclusively in Europe - emulating the division between Kia’s Cerato and Cee’d models - but we may yet see this new model in Australia.

A local launch will depend on a number of factors, however, including production capacity and a viable business case - the cost of sourcing, importing and marketing a new model - for Nissan’s Australian arm.

Certainly, Nissan’s Australian dealers will welcome a more premium and technology-laden replacement for the current Pulsar, which has seen sales in April fall to nearly half of last year’s figures for the same period.

Last month, Nissan sold just 590 Pulsar hatches and sedans; a far cry from the of the market-leading Corolla (3315 sales in April) and Mazda3 (3057).

The Pulsar is also outsold by the Civic (660), the ageing Lancer (698), the Hyundai Elantra (728), the Focus (1302), the new Golf (1373) and Holden’s Cruze (1468).

 

AUSTRALIA

Nissan Australia has confirmed with TMR today that the coming European-specification Pulsar will not be offered in Australia.

In a statement released to TMR, the company said:

"Nissan Australia does not currently plan to release the recently announced European-market Nissan Pulsar."

"Nissan Australia will continue selling the current Australian-market Pulsar in both hatch and sedan format for the local Small car market."

 
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