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Nissan Announces Power 88 Six-year Business Plan Photo:
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Mike Stevens | Jun, 28 2011 | 1 Comment

Nissan announced a new business plan today, dubbed Nissan Power 88, which outlines a global market share of eight percent - up from 5.8 percent in 2010 - and six years to do it.

The plan includes sales of more than seven million vehicles globally per year - up from 4.1 million in 2010 - including cumulative sales of 1.5 million electric vehicles for both Nissan and partner Renault.

Production capacity will be increased in China to 1.2 million units in 2012, and the company is also looking to secure a 10 percent share of the Chinese market.

The Japanese carmaker will also improve the brand's visibility, increasing global dealer numbers from 6000 to 7500.

"This is the first time that Nissan is starting a (business) plan on the offensive instead of reconstructing something, or defending something," Nissan CEO Carlos Ghosn told press at the company's Yokohama headquarters this week.

The new Nissan Micra is sold in more than 160 countries.
The new Nissan Micra is sold in more than 160 countries.

With a particular focus on emerging markets in Brazil, Russia, India and China, Nissan's plan will see it release, on average, a new vehicle every six weeks. Production will get a boost when Nissan opens its new plant in Brazil, where it will build 200,000 vehicles each year.

It will also aim to introduce 90 new technologies over the next six years, at an average of 15 systems each year.

Luxury brand Infiniti will not be left behind, with annual production set to grow from 150,000 vehicles to 500,000 - a move that will be helped by the brand's upcoming launch in Australia.

Nissan says its Infiniti brand will be present in more than 70 markets with a product range of at least 10 vehicles.

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