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New Zealand ?Mistakes? Road Safety Advertisement Goes Viral: Video Photo:
 
 
Trevor Collett | Jan, 09 2014 | 15 Comments

A new road safety advertisement from the New Zealand Transport Agency has gone viral around the world.

The one-minute video, titled “Mistakes”, shows two drivers in a disturbing ‘freeze-frame’ discussion, apologising for their respective errors of judgement.

The first driver fails to give way at a stop sign, believing there's “enough time” to cross the path of the approaching second vehicle.

The second driver then apologises for exceeding the 100km/h speed limit, knowing that the inevitable outcome will be a ‘T-bone’ collision, likely fatal.

The gut-wrenching moment is emphasised by the emotions evident on the faces of the two drivers, forced to return to their vehicles to play out the inevitable conclusion.

Although certainly one of the more powerful, this NZ commercial is by no means the first time speed and errors of judgment have been the focus of road safety advertisements.

The former RTA (now RMS) in New South Wales featured an ad with two Ford Falcon’s colliding with a semi-trailer, demonstrating the difference between braking from 60km/h and 65km/h.

Likewise, Victoria’s TAC has also made numerous 'shock: horror" road safety commercials spanning decades, with its ‘Wipe Off 5’ message running for over ten years.

Other states have used different approaches, including South Australia’s “Don’t drive like a...” road-side billboard campaign.

An ACT advertisement featured a clearly angry man, throwing on leathers and helmet in a fit of rage before recklessly riding his motorcycle and then failing to give way, with obvious consequences.

The ad was memorable for its clever “Do you have the ride attitude?” message at its conclusion.

Lately, the NSW government has used a humorous music video with its “Get Your Hand Off It” mobile phone campaign, which is currently airing on television.

Seems this latest effort from New Zealand might have hit the target.

 
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