Volvo’s new S90 sedan will have the goods to steal more than a few ‘conquest’ sales from its rivals in the prestige market, the company’s UK boss reckons.
Speaking with the UK’s Autocar, Volvo UK chief Nick Connor said that, like the big new XC90 SUV, the S90 will demonstrate the company’s new “self-confidence” in going its own way.
"There is no point in trying to outhandle the 3 Series or whatever, we have our own values around exterior and interior design, safety, comfort and powertrain advancements that stand out for their own qualities,” he said.
He added that the S90 will introduce a far more premium look and feel than the now ancient S80 had ever offered.
“The design and dimensions make it a far more premium looking car than the S80, the interior is an evolution of the XC90's, but a step up again, and it has a real distinction about it,” Connor said.
Lex Kerssemakers, Volvo's vice president for product strategy, added that the S90 will be competitive with the best that German and the UK has to offer in the large premium car segment. "We have no excuses not to fight with the very best for sales in the sector," he told Autocar.
News of the S90 first surfaced earlier this year, when Volvo confirmed that it will at last replace the long-serving S80 sedan in the coming year.
Reports suggest its styling will be inspired partly by the Universe concept shown in 2011, although it is likely that more than a few of the new XC90’s design elements will appear on the S90.
A V90 wagon is also expected to follow, likely taking its inspiration from last year's Concept Estate show car.
The new model will be built on the same Scalable Platform Architecture that underpins the XC90, and the new SUV’s powertrains are also likely to feature.
That will mean a range of four-cylinder options, including the range-topping 298kW/640Nm T8 petrol-electric hybrid powerplant.
The S80's Yamaha-tuned V8 isn't likely to carry over, and there's only a slim chance than Volvo's venerable turbocharged 3.0 litre inline-six will find its way under the S90's bonnet too.
The S90 is expected to make its debut towards the end of this year before going on sale in 2016.
The XC90, meanwhile, will go on sale locally towards the middle of this year.