Rolls-Royce has revealed that its next ‘drophead’ convertible will be known as the Dawn, reviving a badge last seen in the early 1950s.
The name’s first appearance in the Rolls-Royce line came in 1949 with the Silver Dawn saloon, followed by an extremely limited run of just 28 Dawn dropheads between 1950 and 1954.
The bespoke Silver Dawn represented a landmark moment for the brand, entering as the first Rolls-Royce to be built to the tastes of each individual customer.
The company’s new Dawn was given a private unveiling in California today for its global network of 130 dealers, although it has yet to be revealed to the public.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” brand chief Torsten Mueller-Oetvoes said.
“Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds - an awakening, an opening up of one’s senses and a burst of sunshine.”
Superlatives aside, the Dawn is expected to share its platform with the big Wraith coupe. We can likely expect styling to follow along the same lines.
The Wraith rides on a 3112mm wheelbase, which suggests the Dawn will enter as a considerably shorter and more 'sporting' companion to the big Phantom Drophead and its 3320mm wheelbase.