Peugeot was hoping to save the unveiling of the new Peugeot 308 GTi for the forthcoming Goodwood Festival of Speed, but already its cover has been blown.
An eagle-eyed member of online community Cardisiac was mooching about in a BP service station and spotted a 308 with big 19-inch alloys and red Peugeot Sport brake calipers.
Closer inspection reveals a few more tweaks, such as the honeycomb grille, c-shaped grooves in the front disc brakes and bumper extensions front and rear. The car looks a little lower than usual, too.
Poking out from underneath a small diffuser is a set of rounded exhaust pipes rather than the trapezoidal units on the GT line.
But, for all these changes, it's still super-subtle - in the same vein as its likely target, the Golf GTI.
Of course, Peugeot has yet to identify its coming attraction as a new GTi model, and it's been wise enough to leave the badges off this spied hatch.
Under the bonnet is almost certainly the 1.6 litre turbo four found in a range of Peugeots and Citroens, not least of which is the RCZ-R, which has a cracking 199kW and 330Nm of torque.
The 19-inch rims on this model spotted in the wild host 255/35 rubber, so here's hoping it shares much, if not all, of the RCZ-R's grunt.
In line with just about every quick Peugeot, drive will be reserved for the front wheels only.
The official unveiling of the GTi will occur at the Goodwood Festival of Speed, alongside the evil-looking 308 R Hybrid, which boasts a 327kW output and an irrevocable status as a concept car.
The company has definitely rediscovered how to make a hot hatch, so the GTi looks like a winner already. Hopefully we'll know about Australian deliveries around the time of its Goodwood debut on June 25.