Mazda Australia boss, Martin Benders, describes the new CX-3 compact SUV as "a sweet car in a sweet spot..."
He's right. This car, unveiled to the global media and dealers this week, is a real surprise from Mazda.
On sporting style and features, it is right in the slot to appeal to a wide demographic - including younger males - and will sell its buns off.
Mazda's Steve Maciver confirmed that Australia will get both the 1.5 litre SkyActiv diesel and 2.0 litre SkyActiv petrol engines, as well as both 2WD and 4WD.
Its Australian launch, scheduled for Q2 next year, will depend upon how soon Mazda can get allocations from Mazda's Japanese factories.
"Where the dollar is trading will have some impact on that," Mr Benders said. "If it's favourable, we'll get elevated up the scale."
And the "sweet spot"? Steve Maciver confirmed that the new CX-3 will be priced from that "mid-point where the 3 and 2 model range cross over".
This car is going to shake the compact SUV segment to its foundations. Like the CX-5, with what we see in the metal, and on paper, it will bolt to the top of that segment.
The best news for last? Take a long look at the CX-3, and picture a 'letter-box' bonnet scoop on the nose.
If any car in Mazda's range looks a monty to become the next MPS, it's the CX-3.
There is no confirmation of course, but its unmistakeable sporting style surely signals a broader sporting intent.