New Kia Models Winning Style Points With Australian Buyers: Watt
Above: the Australia-bound Pro_Cee'd GT, Kia's next turbocharged offering. Kia's styling revolution, led by former Audi designer Peter Schreyer, is helping to win points with Australian buyers, the brand's local marketing boss clai
Above: the Australia-bound Pro_Cee'd GT, Kia's next turbocharged offering.
Kia's styling revolution, led by former Audi designer Peter Schreyer, is helping to win points with Australian buyers, the brand's local marketing boss claims.
Speaking with TMR at the Australian launch of the new Cerato Koup Turbo, Kia's General Manager of Marketing, Steve Watt, said the company's reputation and image have grown since the first Koup arrived.
"When we look back to when we launched the first Cerato Koup, our challenge was to get people to notice us and our brand," Watt said.
"Between then and now, our data show that our reputation has lifted more than twenty percent, and we're now recognised as a stylish brand - that's had a 47 percent lift."
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