The upcoming Genesis Coupe won't be the only Hyundai to wear a winged badge in Australia, the Korean carmaker has announced today.
Officially revealed at this week's Detroit Auto Show, the new rear-wheel-drive Genesis sedan has now been confirmed for an Australian debut, with a launch scheduled to occur in the third quarter of 2014.
The first-generation Genesis range could not be considered for an Australian launch, thanks to a development and manufacturing program that focused on left-hand-drive markets.
Now with right-hand-drive models confirmed for the new sedan and the still to be revealed Coupe, and with Hyundai's strengthened brand position in Australia, the door for a local Genesis launch has opened.
"Genesis is the Hyundai brand's flagship car globally and we are delighted that for the first time, it will be engineered in right hand drive, allowing us to sell it in Australia,” Hyundai Australia boss John Elsworth said.
“This high-tech machine is the ideal showcase for what Hyundai can do, and is a superbly-engineered car, fit to rival the best from Europe at a substantially more accessible price point."
The new Genesis will have some big shoes to fill, with the previous model winning the North American Car of the Year Award in 2009.
In the US, the new Genesis sedan will take on a market where rival models with greater brand cachet are significantly more affordable than in Australia.
Here, the arrival of the Genesis twins will cap off a decade of incredible growth for the Korean carmaker, surging up the sales ladder with a hugely improved line-up of quality offerings.
Hyundai expects to sell around 62,000 Genesis sedans globally in 2014, although only a small portion of those are likely to come from Australia. At least half will go to the Korean market, with the bulk of the remainder likely to come from the US.
Australian pricing and details for the Genesis will come closer to its third-quarter launch.
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