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New Ford Everest Has Toyota Prado In Its Gunsights

Right now, there is a siege building around fortress Toyota. At the least, Ford would seem intent on ensuring that ‘the Big T’ is not going to continue to dictate terms to the Australian light commercial and 4WD markets that it has dominate


Right now, there is a siege building around fortress Toyota.

At the least, Ford would seem intent on ensuring that ‘the Big T’ is not going to continue to dictate terms to the Australian light commercial and 4WD markets that it has dominated for so long.    

Coming in hot behind the updated and high-tech Ford Ranger, showcased in Bangkok yesterday, is the new Ford Everest.

And, as certain as the sunrise, it’s got the Prado in its gunsights.

The warning for Toyota is that this new Everest would seem to have the armoury to make an even fight of things when it finally lands later this year.

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