VFACTS new car sales figures for the month of October have been released, and will have Toyota jumping with glee; the newly released Hilux has taken pole position as October’s top-selling model, followed closely by the Corolla range.
Across the market 94,321 new passenger cars, commercial vehicles, and SUV’s were registered around the country, making this October the second largest behind the record set in 2012.
The year-to-date tally stands at 957,152 - with sales expected to top 1.1 million for the year, ready to rival the record 1,136,227 sales achieved in 2013.
The top-selling Hilux sold 3339 units in October, followed closely by the Corolla’s 3271 deliveries. Hyundai’s i30 took third place with 2669 units, followed by 2597 Ford Ranger sales and 2582 Mazda3s leaving Mazda showrooms.
SUV sales show no signs of slowing, with the total SUV market for the year-to-date up by 15.9 percent compared to 2014.
October 2015 alone sees an increase of 20.5 percent compared to October 2014.
Small SUV sales showed the biggest growth, up 37 percent, while medium SUVs gained 20.1 percent and large SUV sales climbed 11.8 percent.
Mazda has bested last year’s figures to date by 12.7 percent, and Honda by 28.4 percent - the contributions of small SUVs like the CX-3 and HR-V in these results (two cars which didn’t exist this time last year), haven’t gone unnoticed.
Conventional passenger cars (small hatches, medium and large sedans and wagons) still rule the roost, holding 44.9 percent of the market, while SUVs took 35.2 percent and commercial vehicles hold 17.1 percent.
While the market is generally strong, Volkswagen is possibly showing the first signs of a market cooling in its affection for the brand, thanks to its diesel emissions problems.
While the brand finished in eighth place for the month, and with sales up 11.9 percent compared to last year, a tumble of 2.8 percent for Golf (the current model of which isn't affected by the emissions scandal) shows that consumer confidence in the Wolfsburg badge is down, but not completely deserted.
More surprising, Audi and Skoda, both affected by the same issue, are up. Audi sales are 25 percent higher compared to October 2014, while Skoda has climbed 16 percent - showing that parent company Volkswagen (and the references to the Volkswagen Group instead of the individual brands) is likely to bear the brunt of any consumer backlash.
Top 10 Selling Brands - YTD 2015
- Toyota - 166,617 sales (down 1.1 percent)
- Mazda - 94,509 (up 12.7 percent)
- Hyundai - 86,429 (up 3.2 percent)
- Holden - 84,916 (down 6.2 percent)
- Mitsubishi - 59,074 (up 9.1 percent)
- Ford - 57,832 down 14.9 percent)
- Nissan - 53,821 (down 2.1 percent)
- Volkswagen - 51,326 (up 11.9 percent)
- Subaru - 36,107 (up 8.5 percent)
- Honda - 33,705 (up 28.4 percent)
Top 10 Selling Brands - October 2015
- Toyota - 16,964 sales (down 2.4 percent)
- Hyundai - 9003 (up 7.2 percent)
- Mazda - 8532 (up 24.0 percent)
- Holden - 8088 (up 7.2 percent)
- Ford - 6098 (down 3.8 percent)
- Nissan - 5961 (up 3.5 percent)
- Mitsubishi - 5508 (up 7.7 percent)
- Volkswagen - 4480 (down 6.0 percent)
- Subaru - 4112 (up 2.7 percent)
- Honda - 3261 (up 24.2 percent)
Top 10 Selling Models - October 2015
- Toyota HiLux - 3339 (28,659 sales YTD)
- Toyota Corolla - 3271 (35,174)
- Hyundai i30 - 2669 (27,808)
- Ford Ranger - 2597 (23,321)
- Mazda 3 - 2582 (32,095)
- Holden Commodore - 2243 (22,534)
- Toyota Camry - 2141 (19,308)
- Mazda CX-5 - 2037 (21,050)
- Volkswagen Golf — 1733 (18,843)
- Toyota RAV4 — 1685 (15,467)