New Car Sales November: Mazda3 On Top, ASX And Benz In Top Ten Photo:
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Trevor Collett | Dec, 03 2014 | 2 Comments

Australia’s new car sales figures for November show a market still on the decline over 2013, despite breaking through the one million-barrier.

At the end of last month, 1,016,412 cars had found new homes but the market is down 4.8 percent on November last year and 2.2 percent year-to-date.

There’s ‘red ink’ to be found everywhere throughout the November VFACTS, including passenger cars (down 12.2 percent), light commercials (down 4.9 percent) and large SUVs (down 9.9 percent).

From an already-cool market in 2013, large cars have eased a further 37.7 percent compared to November last year, and are down 7.7 percent year-to-date.

Even the volume-selling small car market is down 11.7 percent on the same month last year, while sub-light city cars appear to be friendless in the current market; down 54.4 percent from November last year and 30.3 percent year-to-date.

Despite another strong month from the Holden Commodore (fifth place, 2200 sales), locally-made car sales are down 36.2 percent on the same month last year.

LPG vehicle sales have all but ceased in the private market, with a dismal figure of six sales chalked up during November - down over 90 percent on the same month last year. Non-private LPG sales fared a little better, but were still down by over 60 percent.

It isn’t all doom and gloom, however.

Sales of light passenger cars are up, and buyers are increasingly interested in upper-large vehicles and sports cars at the high-end of the market.

It was also a good month for Mazda, Hyundai, Mercedes-Benz and Mitsubishi, with each having reason to celebrate at the end of November.

The Mazda3 topped November sales ahead of rival Toyota Corolla, closing the gap in sales for the year to 679 units.

It’s a big ask for the Mazda3 to become Australia’s best-selling car for 2014, but Mazda now has the chance to go for glory that it didn’t have at the end of October.

Mazda will also be fighting to retake third place from Hyundai in the overall sales race, with the Korean carmaker overhauling Mazda’s slender 113-unit lead from October and on track for its best-ever year in Australia.

MORE: Hyundai Passes Mazda For Overall Sales In 2014 - VFACTS

Mercedes-Benz is also on track for a great 2014, having already passed its 2013 tally with one survey remaining.

The German carmaker cracked the top-ten for the second month running in November, and the third time this year.

Mitsubishi’s Triton continues to perform well in run-out sales mode, finishing November in sixth place on 2182 sales.

It’s fair to say the surprise of the month came from the Mitsubishi ASX, with the small SUV not only making the top-ten with 1763 sales, but outselling the class-leading Hyundai ix35 in the process.

Toyota was 1387 units down on October but easily won the battle of the carmakers for last month on 15,995 sales, followed by Hyundai (8600 sales), Mazda (8106), Holden (7849) and Mitsubishi (7067).

MORE News & Reviews: VFACTS | Mazda | Mitsubishi | Hyundai

Top 10 Selling Brands - November 2014

  1. Toyota - 15,995 sales - (down 11.6 percent)
  2. Hyundai - 8600 - (up 0.8 percent)
  3. Mazda - 8106 - (down 3.5 percent)
  4. Holden - 7849 - (down 25.1 percent)
  5. Mitsubishi - 7067 - (up 37.3 percent)
  6. Ford - 5843 - (down 26.2 percent)
  7. Nissan - 5183 - (down 5.5 percent)
  8. Volkswagen - 4403 - (down 11.5 percent)
  9. Subaru - 3802 - (down 10.2 percent)
  10. Mercedes-Benz - 3369 - (up 39.3 percent)

Top 10 Selling Models - November 2014

  1. Mazda3 - 3499 sales - (39,510 sales year-to-date)
  2. Toyota Corolla - 3264 - (40,189)
  3. Toyota HiLux - 2920 - (34,796)
  4. Hyundai i30 - 2886 - (28,677)
  5. Holden Commodore - 2200 - (28,194)
  6. Mitsubishi Triton - 2182 - (20,836)
  7. Ford Ranger - 2092 - (24,631)
  8. Toyota Camry - 1981 - (19,670)
  9. Mitsubishi ASX - 1763 - (9,660)
  10. Hyundai ix35 - 1697 - (16,275)
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