Australia’s new car sales figures for November show a market still on the decline over 2013, despite breaking through the one million-barrier.
At the end of last month, 1,016,412 cars had found new homes but the market is down 4.8 percent on November last year and 2.2 percent year-to-date.
There’s ‘red ink’ to be found everywhere throughout the November VFACTS, including passenger cars (down 12.2 percent), light commercials (down 4.9 percent) and large SUVs (down 9.9 percent).
From an already-cool market in 2013, large cars have eased a further 37.7 percent compared to November last year, and are down 7.7 percent year-to-date.
Even the volume-selling small car market is down 11.7 percent on the same month last year, while sub-light city cars appear to be friendless in the current market; down 54.4 percent from November last year and 30.3 percent year-to-date.
Despite another strong month from the Holden Commodore (fifth place, 2200 sales), locally-made car sales are down 36.2 percent on the same month last year.
LPG vehicle sales have all but ceased in the private market, with a dismal figure of six sales chalked up during November - down over 90 percent on the same month last year. Non-private LPG sales fared a little better, but were still down by over 60 percent.
It isn’t all doom and gloom, however.
Sales of light passenger cars are up, and buyers are increasingly interested in upper-large vehicles and sports cars at the high-end of the market.
It’s a big ask for the Mazda3 to become Australia’s best-selling car for 2014, but Mazda now has the chance to go for glory that it didn’t have at the end of October.
Mazda will also be fighting to retake third place from Hyundai in the overall sales race, with the Korean carmaker overhauling Mazda’s slender 113-unit lead from October and on track for its best-ever year in Australia.
Mercedes-Benz is also on track for a great 2014, having already passed its 2013 tally with one survey remaining.
The German carmaker cracked the top-ten for the second month running in November, and the third time this year.
Mitsubishi’s Triton continues to perform well in run-out sales mode, finishing November in sixth place on 2182 sales.
Top 10 Selling Brands - November 2014
- Toyota - 15,995 sales - (down 11.6 percent)
- Hyundai - 8600 - (up 0.8 percent)
- Mazda - 8106 - (down 3.5 percent)
- Holden - 7849 - (down 25.1 percent)
- Mitsubishi - 7067 - (up 37.3 percent)
- Ford - 5843 - (down 26.2 percent)
- Nissan - 5183 - (down 5.5 percent)
- Volkswagen - 4403 - (down 11.5 percent)
- Subaru - 3802 - (down 10.2 percent)
- Mercedes-Benz - 3369 - (up 39.3 percent)
Top 10 Selling Models - November 2014
- Mazda3 - 3499 sales - (39,510 sales year-to-date)
- Toyota Corolla - 3264 - (40,189)
- Toyota HiLux - 2920 - (34,796)
- Hyundai i30 - 2886 - (28,677)
- Holden Commodore - 2200 - (28,194)
- Mitsubishi Triton - 2182 - (20,836)
- Ford Ranger - 2092 - (24,631)
- Toyota Camry - 1981 - (19,670)
- Mitsubishi ASX - 1763 - (9,660)
- Hyundai ix35 - 1697 - (16,275)