New Car Sales February: Market Buoyed By Strong Sales, SUVs Booming Photo:
Trevor Collett | Mar, 04 2015 | 4 Comments

New car sales in Australia last month were the highest ever recorded for the month of February, with 90,424 new vehicles finding homes.

Last month's VFACTS reveal almost all of the growth can be attributed to the unstoppable 'train' that is SUVs, with the segment up 23.8 percent on February last year.

Light commercial vehicles chipped in with a 2.7 percent boost, but a 7.4 percent improvement in the 4WD pickup segment within this field is arguably an extension of SUV sales.

By comparison, 2WD pickup sales were down 16.1 percent on February last year.

Further growth can be seen in both light and medium van sales, while light buses with less than 20 seats saw double the amount of sales from the same month last year.

But it’s the SUV market that shone brightest, led by the compact segment with sales up 52 percent.

Hyundai’s ix35 (1,856 sales) continues to lead the compact SUV market, and now seems to have found a home for itself in the overall top-ten; finishing in ninth place last month.

Other compact SUVs finding their feet include the Mitsubishi ASX (1,451 sales), Nissan Qashqai (1,126) and the all-new Honda HR-V (825).

The ix35 was bettered by the medium segment’s Mazda CX-5, which was Australia’s top-selling SUV last month with a sixth place finish on 2,085 sales.

The medium SUV segment was up 14 percent on the same month last year, while the large SUV segment, led by the Jeep Grand Cherokee, was up 18.7 percent.

Only the two-horse-race (LandCruiser and Patrol) upper large SUV segment under $100,000 saw a drop in sales, down 8.9 percent, but the upper large segment over one hundred grand was up 23.2 percent.

Moderate falls were recorded for large, medium and small passenger car sales, but the sub-light city car market is almost friendless - down 54.5 percent on already-low sales from the same month last year.

All but one participant in the city car segment saw sales fall compared to February 2014, and only the Mitsubishi Mirage (308 sales) and Fiat 500 (235) managed to clock up more than 100 sales.

The only passenger car segment to see a sales-lift last month was the light car market; up 11.3 percent.

Mazda2, Toyota Yaris and Hyundai’s i20 are contesting a three-way battle for the lead, with the trio finishing the sales race last month in the order listed here. Suzuki’s Swift wasn’t far behind, finishing last month in fourth.

It was a familiar story at the top of the overall sales charts, with Toyota’s Corolla managing to level the score for 2015 at 1-1 with a sales-win over the Mazda3.

The Mazda small car kicked off the year as the country’s best-selling car in January, and still leads the Corolla in overall sales by 90 units.

The Toyota HiLux was third on 2,861 sales while Holden’s Commodore in fourth place continues to prop up the large passenger car segment on its own with 2,517 sales (but down 9.4 percent on February 2014).

With 501 sales last month, it’s fair to say Ford will be disappointed with sales for its refreshed FG X Falcon range, which couldn’t even match the model it replaced from the same month last year - down 8.7 percent.

Toyota was the best-selling carmaker in February with 16,243 sales, followed by Mazda (9,057), Hyundai (8,003), Holden (7,089) and Mitsubishi (6,242).

MORE News & Reviews: VFACTS | SUVs | Toyota | City Cars

Top 10 Selling Brands - February 2015

  1. Toyota - 16,243 sales (up 0.3 percent)
  2. Mazda - 9,057 (down 1.2 percent)
  3. Hyundai - 8,003 (up 2.6 percent)
  4. Holden - 7,809 (down 10.2 percent)
  5. Mitsubishi - 6,242 (up 33.3 percent)
  6. Nissan - 5,984 (up 34.2 percent)
  7. Ford - 5,022 (down 20.1 percent)
  8. Volkswagen - 4,889 (up 11.7 percent)
  9. Subaru - 3,223 (up 3.3 percent)
  10. Honda - 2,901 (up 9.0 percent)

Top 10 Selling Models - February 2015

  1. Toyota Corolla - 3,939 sales (7,411 sales year-to-date)
  2. Mazda3 - 3,598 (7,501)
  3. Toyota HiLux - 2,861 (5,192)
  4. Holden Commodore - 2,517 (4,301)
  5. Hyundai i30 - 2,126 (4,218)
  6. Mazda CX-5 - 2,085 (3,784)
  7. Mitsubishi Triton - 1,988 (3,022)
  8. Ford Ranger - 1,953 (3,737)
  9. Hyundai ix35 - 1,856 (3,492)
  10. Toyota Camry - 1,767 (2,900)
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