Hyundai has been threatening all year, and August’s new car sales figures has the Korean carmaker now standing on the podium in third place behind Toyota and Mazda for year-to-date (YTD) sales.
VFACTS for last month show Hyundai recorded 68,115 sales for 2015, relegating Holden to fourth place, with a YTD figure of 67,502.
While Hyundai sales have risen 2.4 percent over 2014 figures, Holden has eased 9.3 percent on last year.
And Holden isn’t the only one with skinnier YTD sales over 2014, with Ford down 17.1 percent, Nissan down 2.5 percent, and even market-leader Toyota down a marginal 0.1 percent.
Despite this, Holden’s Commodore had a relatively strong month and continues to dominate the shrinking large car segment with 2144 sales last month. Add in 472 Holden Ute sales, and the Commodore’s figures look even better.
The Commodore finished August in third place, and was ahead of Hyundai’s i30 in fourth which saw 2098 units sold.
But the gap to Holden’s next best is a large one, the Colorado ute managed 1300 sales for August. By contrast, Hyundai’s next-best - the ix35 - also cracked the overall top-ten for August.
The Hyundai ix35 SUV, in runout mode and with some sharp deals out there, came in ninth on 1967 sales. Hyundai’s Accent, Santa Fe, iLoad, iMax and Veloster models are also performing well in their respective segments.
The story of the month might have been Toyota’s evergreen HiLux pickup, which finished in an unfamiliar tenth place on 1956 sales.
But with just 188 units separating the third-placed Commodore with the tenth-placed HiLux, August proved to be 2015’s tightest and most competitive month yet. And HiLux easily retains its third placing for 2015 YTD sales on 23,316.
At the end of 2014, the Corolla was just 422 sales ahead of the Mazda3, but with four months remaining in the 2015 sales-race, the Corolla has this year opened up a handy lead of 2448 sales.
Toyota is also leading the overall sales race on 133,059 sales, having sold 15,928 units last month to again top the sales charts.
The market saw 90,705 sales in August; up 2.9 percent on August 2014 and up 3.2 percent for YTD figures on the same time last year.
The micro car segment remains friendless, with sales dropping 43.6 percent on already-low figures from 2014. Small car sales were down 11 percent despite three of the top four models for August coming from this segment.
It will surprise few to learn that buyers have instead rushed to fill their garages with SUVs, with three of the four SUV sales segments seeing a rise on August last year.
The best of these is the small SUV class, with sales up 51.3 percent. Only upper-large SUVs saw a drop in sales; down 3.3 percent.
But what about the carmakers who rarely see their badges up in lights when it comes to sales?
They’re here, they’re selling cars and yet their names are rarely spoken in the monthly run-down of Australia’s new car sales.
Some examples include Morgan, which sold four cars last month for a 2015 tally of 15 and McLaren - which also sold four cars for a tally of 37. Both are up on last year’s sales for August and the YTD.
Aston Martin is also up for 2015 with 11 sales last month, as is Ferrari (14 sales), Foton (84), Isuzu (1563), Infiniti (46) and Land Rover (1024).
Other carmakers to see 2015 sales figures well into the black include Lexus, Mercedes-Benz, Kia, Audi, BMW, Lamborghini, Porsche, Skoda, MINI and Suzuki.
Top 10 Selling Brands - YTD 2015
- Toyota - 133,059 sales (down 0.1 percent)
- Mazda - 75,113 (up 11.3 percent)
- Hyundai - 68,115 (up 2.4 percent)
- Holden - 67,502 (down 9.3 percent)
- Mitsubishi - 46,629 (up 8.6 percent)
- Ford - 45,911 (down 17.1 percent)
- Nissan - 42,618 (down 2.5 percent)
- Volkswagen - 41,722 (up 13.9 percent)
- Subaru - 28,374 (up 8.9 percent)
- Honda - 26,859 (up 28.5 percent)
Top Ten Selling Brands - August 2015
- Toyota - 15,928 sales (down 7.6 percent)
- Mazda - 8717 (up 12.5 percent)
- Hyundai - 8269 (down 1.6 percent)
- Holden - 7956 (down 11.7 percent)
- Mitsubishi - 6149 (up 6.4 percent)
- Ford - 5994 (down 13.8 percent)
- Volkswagen - 5543 (up 12.5 percent)
- Nissan - 4467 (down 28.9 percent)
- Subaru - 3776 (up 14.4 percent)
- Honda - 3086 (up 21.5 percent)
Top 10 Selling Models - August 2015
- Toyota Corolla - 3050 sales (28,373 sales YTD)
- Mazda3 - 2673 (25,925)
- Holden Commodore - 2144 (17,943)
- Hyundai i30 - 2098 (20,649)
- Ford Ranger - 2096 (18,253)
- Toyota Camry - 2095 (14,645)
- Mitsubishi Triton - 1991 (17,938)
- Mazda CX-5 - 1980 (16,692)
- Hyundai ix35 - 1967 (12,628)
- Toyota HiLux - 1956 (23,316)