New Alfa Romeo Giulia To Debut In June Photo:
Mike Stevens | Jan, 15 2015 | 3 Comments

Alfa Romeo’s new midsized sedan, rumoured to be named Giulia, will make its world premiere in June.

Fiat Chrysler boss Sergio Marchionne revealed the news at this week’s Detroit Auto Show, confirming plans for an unveiling event in Milan on June 24.

The reason for a standalone event rather than a motor show, Marchionne told press, is specifically to celebrate the Alfa Romeo brand’s 105th anniversary.

The revered Giulia badge has yet to be confirmed for a comeback, although both Marchionne and Alfa brand boss Harald Wester hinted this week that the name is at least on the table.

“[The Giulia and Giulietta nameplates] are milestones in Alfa’s history which are worthwhile to be reconsidered,” Wester said.

“[But] I’m not confirming the name,” he added, stating that he would not contradict his boss’s comments.

It is known that the new model, known only for now as ‘project 952’, will be positioned as a replacement for the 159.

Above: a speculative rendering of the new Alfa sedan, by Thorsten Krisch.
Above: a speculative rendering of the new Alfa sedan, by Thorsten Krisch.

It is also expected that the new sedan will target prestige buyers, with a price tag that will see it go head-to-head with BMW’s 3 Series and the Mercedes-Benz C-Class.

Beyond the so-called Giulia, Alfa Romeo has also confirmed in recent months that it will launch eight new models by 2018, including another sedan and two new SUV ranges.

This forms part of a plan to boost Alfa’s global annual sales to 400,000 units - up from 74,000 in 2014. Some 150,000 of those projected sales are expected to come from the US.

The availability of new SUV models will undoubtedly also boost sales in Australia, where the brand’s 2498 sales for 2014 marked only a modest improvement over its 2373 sales in 2013.

MORE: Alfa Romeo To Launch 8 New Models By 2018
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MORE: Alfa Romeo Giulia News & Reports

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