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2018 Abarth 124
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Alfa Romeo has handed down the first teaser image for its coming new sedan, ahead of an unveiling set for June 24.
The new model’s name is yet to be revealed, but it has long been expected that the 159 replacement will give the revered Giulia badge another run.
That’s a name that hasn’t been seen on an Alfa since the late 70s, but with the related Giulietta badge already revived in 2009, there’s clearly precedent.
Today’s teaser reveals little, although those prepared to risk permanent esotropia might be able to extract a few key details from the heavily blurred image.
It is clear, though, that we can expect to see Alfa’s familiar shield grille, flanked by slender headlights and small outboard intakes flanked by a grey frame.
Alfa Romeo has previously confirmed that its new sedan will be aimed directly at models like the BMW 3 Series and the Mercedes-Benz C-Class.
And, as the first new Alfa since the Giulietta’s launch in 2010, this new sedan will signal the company’s push to become a true premium brand.
That will mean top-shelf cabin materials, advanced driving and comfort technologies, and a range of engines focused on power and efficiency.
In April, Alfa confirmed it will produce two new powerful engine ranges in Italy, including a “high output” 2.0 litre four-cylinder unit offering outputs between 135 and 250kW.
A larger six-cylinder engine is also on the cards, believed to be a version of the 3.0 litre engine that Ferrari builds for the Maserati Quattroporte and Ghibli sedans.
Watch for the Giulia to debut this week.
MORE: Alfa Building New 4, 6 Cylinder Engines
MORE: New Alfa Romeo Giulia To Debut In June
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MORE: Alfa Romeo Development Plan On Track
MORE: Alfa Romeo Giulia News & Reports
- Interested in buying ALFA ROMEO GIULIA? Visit our ALFA ROMEO GIULIA showroom for more information.
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9 Comments
Whether it makes it here remains to be seen. Alfas sales are so low that it's not guaranteed that they will remain in Australia.
Would you buy an ALFA for circa $65K on the promise that it's a C Class and 3 Series alternative? I know I wouldn't, too risky. If the car was circa $45K, had a 5 year warranty, I may be tempted. If after 5 years of reputation building is successfully concluded, only then I would consider slowly raising prices.
Would that work? Because Hyundai has been proving itself for a decade and raising prices along the way, and every asshat on the internet is having a nonstop hissy fit about it. (Although consumers are overall not fussed, apparently, given the brand's sales growth.)
Volvo's in a similar boat. The new XC90, by many accounts, is a fairly amazing thing, yet there's a fair bit of pushback over X5-rivalling prices.
There seems to be some idea out there that no matter how much a brand improves its quality, technologies, features and styling, it should never be allowed to raise prices.
Hehehe. Asshat. I've always been a big fan of such a word.
If ALFA truly can offer a solid ownership experience, they could slowly raise prices, they had a brand and Heritage, Hyundai have an italicised Honda logo.
Heinz F-Noze | 23 Jun 2015 11:43
But Hyundai is selling and Alfa is not! Something went wrong along the long history. They still make great looking cars (as the rest is just Fiat), but that's about it. I agree though, offer a long warranty, have a decent dealer network and build some good quality cars. Nothing like that happened in the past 20 years.I heard it may well be called MILANO That's from our man in Italy, Gregori
Oh I forgot. The Cazzphone has direct link up with every manufacturer CEO.