1 Comment
Mitsubishi Triton To Be Basis For New Fiat Utility: Report Photo:
 
 
Tony O'Kane | Jun, 03 2014 | 1 Comment

Fiat may rebadge the Mitsubishi Triton and sell it under the Fiat Professional sub-brand from 2016, according to industry paper Automotive News.

If the rumours prove correct, it will be the first ladder-framed utility sold under the Fiat brand in its entire history. The company currently sells the Strada light utility, however its car-like unibody construction limits its usefulness as a work vehicle.

More crucially for Fiat, a Triton-based ute could play a major role in returning the company to profitability. Fiat Professional has proven itself to be a solid money-spinner, consistently posting profits between 200 and 300 million euros for the past decade.

By contrast, Fiat as a whole lost 2.15 billion euros in Europe over the past three years.

The estimated launch timeline sees the Triton-based Fiat ute arriving no sooner than 2016, meaning that we won't see the current MN Triton wearing a Fiat badge on its snout anytime soon.

The next-gen Triton, which is previewed by last year's GR-HEV concept (above), is instead expected to be the basis for Fiat's ute.

Why not tap into the other half of the Fiat-Chrysler alliance and use the Ram 1500 rather than the Triton?

According to sources, the Ram range of pickups is deemed too big for the South American and European markets that Fiat wants to target.

MORE: Fiat News and Reviews

 
TMR Comments
1 Comments

Finance Calculator

Repayment is : $

Latest Comments
 
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.