Mitsubishi Australia Seeking Eight Percent Market Share: New CEO
Mitsubishi Australia is set for a significant strategic shift, in response to the company’s recent drop in sales and market share here.
The Japanese carmaker’s new local CEO, Mutsuhiro Oshikiri, outlined his plans to return the brand to a ‘top four’ position at this week’s launch of the updated ASX and Lancer ranges.
Oshikiri-san cited a lingering ‘manufacturer mindset’, dating back to the 2008 end-of-local production (of the 380) as a key reason for the company’s slide to a 5.4 percent local market share.
He plans to return the company to an eight percent share of sales - a figure not reached in nearly a decade - by putting a greater focus on marketing, dealers, and customers.
Also key to these ambitions will be a brace of new models launched over the next two years.
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