Mitsubishi Australia Seeking Eight Percent Market Share: New CEO Photo:
2013_mitsubishi_outlander_overseas_17 Photo: tmr
2013_mitsubishi_lancer_update_australia_12d Photo: tmr
2013_mitsubishi_outlander_overseas_01 Photo: tmr
2013_mitsubishi_lancer_update_australia_01 Photo: tmr
2013_mitsubishi_asx_australia_04 Photo: tmr
2013_mitsubishi_asx_australia_14 Photo: tmr
2013_mitsubishi_outlander_overseas_19 Photo: tmr
2013_mitsubishi_lancer_update_australia_16 Photo: tmr
2013_mitsubishi_outlander_overseas_06 Photo: tmr
2013_mitsubishi_lancer_update_australia_03 Photo: tmr
2013_mitsubishi_outlander_overseas_08 Photo: tmr
2013_mitsubishi_lancer_update_australia_12a Photo: tmr
2013_mitsubishi_asx_australia_02 Photo: tmr
2013_mitsubishi_asx_australia_06 Photo: tmr
2013_mitsubishi_outlander_overseas_15 Photo: tmr
2013_mitsubishi_lancer_update_australia_12e Photo: tmr
2013 Mitsubishi ASX - Australia Photo:
2013_mitsubishi_asx_australia_08a Photo: tmr
2013_mitsubishi_asx_australia_03 Photo: tmr
2013_mitsubishi_outlander_overseas_21 Photo: tmr
2013_mitsubishi_lancer_update_australia_16a Photo: tmr
2013_mitsubishi_outlander_overseas_03 Photo: tmr
2013_mitsubishi_lancer_update_australia_06 Photo: tmr
2013_mitsubishi_outlander_overseas_10 Photo: tmr
2013_mitsubishi_lancer_update_australia_12 Photo: tmr
2013_mitsubishi_asx_australia_17 Photo: tmr
2013_mitsubishi_outlander_overseas_14 Photo: tmr
2013_mitsubishi_lancer_update_australia_12f Photo: tmr
2013_mitsubishi_asx_australia_15 Photo: tmr
2013_mitsubishi_asx_australia_08 Photo: tmr
2013_mitsubishi_asx_australia_12 Photo: tmr
2013_mitsubishi_outlander_overseas_20 Photo: tmr
2013_mitsubishi_lancer_update_australia_14 Photo: tmr
2013_mitsubishi_outlander_overseas_05 Photo: tmr
2013_mitsubishi_lancer_update_australia_05 Photo: tmr
2013_mitsubishi_asx_australia_09 Photo: tmr
2013_mitsubishi_outlander_overseas_07 Photo: tmr
2013_mitsubishi_lancer_update_australia_10 Photo: tmr
2013_mitsubishi_outlander_overseas_13 Photo: tmr
2013_mitsubishi_lancer_update_australia_12b Photo: tmr
2013_mitsubishi_asx_australia_16 Photo: tmr
2013_mitsubishi_asx_australia_08b Photo: tmr
2013_mitsubishi_asx_australia_08c Photo: tmr
2013_mitsubishi_outlander_overseas_18 Photo: tmr
2013_mitsubishi_lancer_update_australia_15 Photo: tmr
2013_mitsubishi_outlander_overseas_04 Photo: tmr
2013_mitsubishi_lancer_update_australia_07 Photo: tmr
2013_mitsubishi_asx_australia_11 Photo: tmr
2013_mitsubishi_outlander_overseas_22 Photo: tmr
2013_mitsubishi_lancer_update_australia_17 Photo: tmr
2013_mitsubishi_outlander_overseas_09 Photo: tmr
2013_mitsubishi_lancer_update_australia_02 Photo: tmr
2013_mitsubishi_outlander_overseas_11 Photo: tmr
2013_mitsubishi_lancer_update_australia_11 Photo: tmr
2013_mitsubishi_asx_australia_19 Photo: tmr
2013_mitsubishi_asx_australia_07 Photo: tmr
2013_mitsubishi_asx_australia_10 Photo: tmr
2013_mitsubishi_outlander_overseas_16 Photo: tmr
2013_mitsubishi_lancer_update_australia_09 Photo: tmr
2013_mitsubishi_outlander_overseas_02 Photo: tmr
2013_mitsubishi_lancer_update_australia_04 Photo: tmr
2013_mitsubishi_asx_australia_13 Photo: tmr
2013_mitsubishi_outlander_overseas_23 Photo: tmr
2013_mitsubishi_lancer_update_australia_13 Photo: tmr
2013_mitsubishi_outlander_overseas_01a Photo: tmr
2013_mitsubishi_lancer_update_australia_08 Photo: tmr
2013_mitsubishi_outlander_overseas_12 Photo: tmr
2013_mitsubishi_lancer_update_australia_12c Photo: tmr
2013_mitsubishi_asx_australia_18 Photo: tmr
2013_mitsubishi_asx_australia_01 Photo: tmr
Malcolm Flynn | Aug, 24 2012 | 4 Comments

Mitsubishi Australia is set for a significant strategic shift, in response to the company’s recent drop in sales and market share here.

The Japanese carmaker’s new local CEO, Mutsuhiro Oshikiri, outlined his plans to return the brand to a ‘top four’ position at this week’s launch of the updated ASX and Lancer ranges.

Oshikiri-san cited a lingering ‘manufacturer mindset’, dating back to the 2008 end-of-local production (of the 380) as a key reason for the company’s slide to a 5.4 percent local market share.

He plans to return the company to an eight percent share of sales - a figure not reached in nearly a decade - by putting a greater focus on marketing, dealers, and customers.

Also key to these ambitions will be a brace of new models launched over the next two years.

" class="small img-responsive"/>
Next year will see the arrival of the new Mirage light hatch, along with the all-new Outlander (and plug-in hybrid variant) to compete in the ever-expanding mid-size SUV segment.

Even more significant will be the 2014 launches of all-new Lancer and Triton ranges, though both will lag significantly behind many of their key segment competition.

Oshikiri-san also acknowledged the need for Mitsubishi to join other manufacturers in offering low-interest finance deals, but added that a zero-percent offering (as with selected current Honda and Renault models) is not likely.

In the short term, the newly updated ASX and Lancer ranges will likely give a boost to Mitsubishi showrooms, as will the expected new models.

The Lancer has got a task ahead if its to grow in its segment before the all-new model arrives; the relative age of its basic design will likely disadvantage it in the ultra-competitive small car segment.

  • Related News & Reviews at TMR
  • Mitsubishi news and reviews

TMR Comments
Latest Comments
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.