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MINI To Focus On Big-Selling ‘Superheroes’ In Future

MINI’s cars keep getting bigger, but the British brand’s line-up will soon shrink. Speaking at an event in Munich this week, BMW executive Peter Schwarzenbauer said that in the future, the MINI brand will focus exclusively on ‘superhe


MINI’s cars keep getting bigger, but the British brand’s line-up will soon shrink.

Speaking at an event in Munich this week, BMW executive Peter Schwarzenbauer said that in the future, the MINI brand will focus exclusively on ‘superhero’ models.

Don’t get too excited, though. Schwarzenbauer isn’t suggesting the brand will offer nothing but high-performance John Cooper Works models. No; to a bean-counting board member, ‘superhero’ means ‘volume’.

This means that MINI will reduce its range from eight to five lines in the near future, with the current Coupe and Roadster models among the first to go.

If volume is the key, we can expect MINI’s future range to focus on the original three-door Cooper and the new five-door version, along with the Cooper Cabriolet, Clubman wagon and the Countryman SUV.

Schwarzenbauer offered no further details, although it is expected that when the next-generation Countryman enters, there will be no three-door Paceman on its arm.

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