Mercedes’ performance offshoot, AMG, now has its first dedicated showroom.
Japan’s capital, Tokyo, was chosen as the first location, and Mercedes says the new venue will give customers an “approachable brand experience”.
The AMG showroom is not to be confused with the AMG Performance Centres, which usually occupy space within an existing Mercedes dealership. Currently, more than 400 AMG Performance Centres are operating in 40 countries.
Instead, the showroom in Setagaya, Tokyo, is a reflection of the continued growth of the Mercedes-AMG brand.
Mercedes says the stand-alone facility is designed to focus on “exclusively on the models and themes of the sports car and performance brand”.
"The new dedicated store in Tokyo forms the pinnacle of the dealer network and defines the next stage of our sales initiative, Mercedes-AMG’s Tobias Moers said.
“With it, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale. The store serves as a role model for future stand-alone projects in other major cities, which are already on the drawing board. Another dedicated store will open in Sydney before the year 2017 is out.”
Yep - Australia’s sizable AMG market has not gone unnoticed at Mercedes’ HQ in Stuttgart.
Speaking with TMR, Mercedes Australia’s David McCarthy actually predicted an early 2018 opening for the brand’s second AMG showroom.
Also, AMG customers in our corner of the world can expect to see ten AMG Performance Centres in Australia and two in New Zealand by the end of this year.
AMG will kick off its stand-alone campaign in Japan with the new Mercedes-AMG GT R (pictured, above).
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