Mercedes AMG’s special C 63 Edition 507 coupe, now the final offering in the outgoing range, has been given a key price cut this week.
Why? Well, there’s a new BMW M coupe in town, the bahnstorming M4, priced from $166,900 plus on-roads.
To boost appeal in its own hero, and to steal a little attention from this week’s new M4 launch, Mercedes-Benz has slashed the price of its C63 AMG Edition 507 coupe from $171,407 to $159,507.
That’s a saving of nearly $12,000, but it also makes the 373kW 6.3 litre N/A V8 Merc nearly $7500 more affordable than the new 317kW 3.0 litre turbo M coupe.
“The C 63 AMG is the bestselling AMG vehicle in Australian history and in ‘Edition 507’ form is one of the most desirable variants,” Mercedes-Benz Australia boss Horst von Sanden said.
“We are excited to announce that the remarkable ‘Edition 507’, our most famous AMG V8 engine, will continue as Coupe in Australia”.
Launched in Australia last October, the Edition 507 range initially featured not only the coupe, but also the more practical sedan and Estate wagon bodies.
But, with the next-generation C-Class now out in the open and the all-new C 63 sedan and Estate spied testing in recent weeks, the latter two AMG models have been retired from the global range.
As for Munich’s new midsized M monsters, the new M3 sedan and M4 performers are making their Australian debut this week.
Both are driven by BMW’s 3.0 litre turbo six engine, offering 317kW and 550Nm. This mill replaces the 4.0 litre V8 that delivered 309kW and 400Nm in the previous models.
Can the older but more powerful special-edition AMG coupe take a little wind out of the M4’s sails?
Time will tell, but for the next few months at least - while the C 63 AMG Coupe is still with us - this will be one battle worth watching.