Mercedes-Benz is reportedly preparing a wide range of hot - but not too hot - AMG Sport products, which will sit beneath the brand's full-fledged AMG offerings and give luxury buyers an alternative to BMW's M Performance and Audi's S ranges.
The first of these will likely be the rumoured C450 AMG Sport, with AMG Sport variants of the A, E, S, M, GLK, GLA and GL-Class to join it later.
The C450 AMG Sport is expected to make its debut either late this year or early in 2015, and will utilise a 273kW version of the C400's 3.0 litre twin-turbo V6 (which is not slated for the Australian market).
Powertrain details for other AMG Sport models have yet to be revealed, but expect a higher-output version of the A250 Sport's engine for the A-Class AMG Sport variant, and performance-tuned diesel engines for the SUVs.
Body parts such as bumpers, side skirts and wheels will also be unique to the AMG Sport variants, and differentiate them from the more pedestrian models in the Mercedes line-up.
Suspension settings will also be revised by AMG to produce sharper handling.
Speaking to UK mag Autocar, a Mercedes insider said that the German automaker is keen to capitalise on increased demand for sporty models.
“We have identified growing demand for our more overtly sporting models, both in petrol and diesel guises," he said.
"We intend to extend our range with a new line of models developed in partnership with AMG."