news

Mercedes-Benz Embarks On Trademark-Filing Frenzy In Preparation For EQ Sub-Brand

In preparation for the launch of a rush of electric and alternative-powertrain vehicles, Mercedes-Benz has been busy filing trademarks for those new vehicles. The common thread is the inclusion of “EQ” in each of the applications, hinting t


In preparation for the launch of a rush of electric and alternative-powertrain vehicles, Mercedes-Benz has been busy filing trademarks for those new vehicles.

The common thread is the inclusion of “EQ” in each of the applications, hinting that Mercedes-Benz could be looking to launch EQ as Benz’s green arm, in the same way BMW uses the i label for its green EV range.

Mercedes-Benz is no stranger to sub-branding either, with previous stand-alone division AMG and Maybach now rebranded as Mercedes-AMG and Mercedes-Maybach. What this past-practice means is that "Mercedes-EQ" could sit as a sub-brand, and be the badge you see on production vehicles.

Mercedes-Benz News and Reviews

MORE:Mercedes-Benz Showroom
MORE:Mercedes-Benz News
MORE:Mercedes-Benz Reviews
MORE:Search Used Mercedes-Benz Cars for Sale
MORE:Mercedes-Benz Showroom
MORE:Mercedes-Benz News
MORE:Mercedes-Benz Reviews
MORE:Search Used Mercedes-Benz Cars for Sale
Kez Casey

Kez Casey migrated from behind spare parts counters to writing about cars over ten years ago. Raised by a family of automotive workers, Kez grew up in workshops and panel shops before making the switch to reviews and road tests for The Motor Report, Drive and CarAdvice.

Read more about Kez CaseyLinkIcon
Chat with us!







Chat with Agent