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Mike Stevens | Apr, 20 2014 | 5 Comments

The Mercedes-badged rival to BMW's X6 'sports activity coupe' has been given an official unveiling in Beijing this week, hours after a series of leaked images surfaced online.

The show car, known as the Concept Coupe, is expected to march to production with an 'MLC' badge, entering the Mercedes range alongside the large 'ML' M-Class range.

The new model was first teased back in 2011 when Mercedes confirmed plans for a new US-built sports SUV, along with a 2015 production deadline.

Mercedes-Benz Dieter Zetsche revealed a single image of the concept at the company’s annual shareholders meeting, describing it as a potential champion for the brand.

"We see major potential for Mercedes-Benz in particular in this combination of a coupe and an SUV," Zetsche said.

This week, the company added: "With this concept car, Mercedes-Benz is announcing the possible expansion of the previously uniform SUV off-roader family."

Details for the concept's production future remain a secret for now, although it is clear that Mercedes has set its sights on the market share carved out by BMW’s coupe-like X6.

These latest images reveal the extent of the company's intentions, showcasing a flowing coupe-like roofline and long tail-lights that look more than a little like those spied on the new AMG GT coupe.

Merc’s now familiar new styling language dominates the look of the Concept Coupe, with a broad and bejewelled grille, S-Class like headlights and bold character lines through the profile.

It is likely that the new SUV will share its underpinnings and powertrains with the still-fresh M-Class range, while bringing a more ‘lifestyle-focused’ look to the table.

Watch for more details on the concept's production schedule to surface soon.

 
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