The Mercedes-badged rival to BMW's X6 'sports activity coupe' has been given an official unveiling in Beijing this week, hours after a series of leaked images surfaced online.
The new model was first teased back in 2011 when Mercedes confirmed plans for a new US-built sports SUV, along with a 2015 production deadline.
Mercedes-Benz Dieter Zetsche revealed a single image of the concept at the company’s annual shareholders meeting, describing it as a potential champion for the brand.
"We see major potential for Mercedes-Benz in particular in this combination of a coupe and an SUV," Zetsche said.
This week, the company added: "With this concept car, Mercedes-Benz is announcing the possible expansion of the previously uniform SUV off-roader family."
Details for the concept's production future remain a secret for now, although it is clear that Mercedes has set its sights on the market share carved out by BMW’s coupe-like X6.
These latest images reveal the extent of the company's intentions, showcasing a flowing coupe-like roofline and long tail-lights that look more than a little like those spied on the new AMG GT coupe.
Merc’s now familiar new styling language dominates the look of the Concept Coupe, with a broad and bejewelled grille, S-Class like headlights and bold character lines through the profile.
It is likely that the new SUV will share its underpinnings and powertrains with the still-fresh M-Class range, while bringing a more ‘lifestyle-focused’ look to the table.
Watch for more details on the concept's production schedule to surface soon.