The ‘AMG Sport’ badge will soon stand for a whole lot more than mean styling and a touch of tuned handling, with news this week that Mercedes-AMG is ready to launch a range of Audi S and BMW M Performance rivals.
Until now, Mercedes buyers hungry for performance have had the option of a sports styled and suspension-tuned version of the regular models, or a full-bottle AMG model.
This latest move means that buyers will now have a third option, right smack in the middle of, say, the ‘regular’ C 400 and the hero Mercedes-AMG C 63.
That particular suggestion won’t surprise many fans, with reports already doing the rounds earlier this year that Mercedes-AMG has been preparing a special ‘Mercedes-AMG C 450 Sport’.
And like the S4, the new AMG Sport models are expected to be an exclusively all-wheel-drive proposition.
We can likely expect the Mercedes-AMG Sport badge to proliferate across the wider range, from the small A-Class through to the large E-Class and the full spread of SUV models - especially the coming new GLE Coupe, teased above.
It’s unclear at this stage if the arrangement will bring ‘big number’ badges for each model the AMG Sport badge touches, although an ‘AMG A 300 Sport’ between the A 250 Sport and A 45 AMG is not hard to imagine.
AMG boss Tobias Moers says the first AMG Sport models will appear at January’s Detroit Auto Show, likely starting with the C 450 AMG Sport.
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