news

Mazda Australia Exploring Fleet Options For Sales Growth

Mazda’s Australian arm has confirmed today that it will give greater attention to fleet sales in the coming year as it works to increase market share.  The news marks a departure for Mazda, which has traditionally focused on private sal


Mazda’s Australian arm has confirmed today that it will give greater attention to fleet sales in the coming year as it works to increase market share. 

The news marks a departure for Mazda, which has traditionally focused on private sales to retain a feel of exclusivity and to preserve resale values for owners. 

It also comes as industry figures released today reveal that Hyundai has pulled slightly ahead of Mazda in Australia's sales race, registering 92,354 sales at the end of November to Mazda’s 91,973.

Speaking with press in Melbourne today, Mazda’s local Marketing Director, Alastair Doak, said that Mazda’s slight drop in sales year-to-date is a result of stock shortages, due largely to unexpected local demand for the outgoing Mazda2 and increased demand overseas.

Likewise, Mazda Australia spokesperson Steven Maciver said that had supply of the seven year-old Mazda2 been able to meet that demand, it would have resulted in around 1000 to 2000 sales - which would have kept Mazda in the number three position for year-to-date sales at the end of November.

Importantly, Mazda expects to recover third place by the end of the year, and is on track to top 100,000 sales for the third year running.

MORE:Mazda Showroom
MORE:Mazda News
MORE:Mazda Reviews
MORE:Search Used Mazda Cars for Sale
MORE:Mazda Showroom
MORE:Mazda News
MORE:Mazda Reviews
MORE:Search Used Mazda Cars for Sale
Chat with us!







Chat with Agent