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Maybach Name To Be Revived, Based On Mercedes-Benz S 600: Report Photo:
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Trevor Collett | Apr, 17 2014 | 2 Comments

The Maybach name will reportedly be revived by parent company Daimler, and its comeback model could be unveiled at the Guangzhou and LA Auto Shows.

A person said to be familiar with Daimler’s plans reportedly spoke with industry paper Automotive News Europe in January, and now Reuters is reporting not one but two new flagship models.

Based on the company’s current flagship Mercedes-Benz S 600 – unveiled at January’s Detroit Auto Show – the new Maybach would reportedly be a case of ‘picking up where it left off’.

Pricing is rumoured to be double that of the 165,000 Euro (AU$243,068) S 600, and a reborn Maybach would likely feature the S 600’s 6.0 litre twin-turbocharged V12 producing 390kW and 830Nm – or more.

The Maybach’s wheelbase will again be stretched beyond the already-roomy S-Class by around 20cm, and the interior is certain to feature every creature comfort ever known to an automobile.

The company insider reportedly said that Maybach’s return was designed to win back customers lost to Bentley and Rolls-Royce, and that Asia (specifically China) and the US would be the main market focus.

BMW’s decision to unveil a special edition of its 7 Series luxury sedan at the Beijing Auto Show is testament to the growing high-end market in China; called the “Horse Edition” to celebrate the Chinese Year of the Horse.

In addition to a new Maybach, Daimler is also reportedly developing the Mercedes-Benz S-Class Pullman; an armour-guarded limousine designed to ferry the world’s leaders around in relative safety.

The Pullman is said to have a wheelbase one metre longer than the S-Class upon which it’s based, to allow for a row of rear facing seats in the back. Pricing is rumoured to be around US$1 million (AU$1.07 million).

 
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