Maserati and passenger jet manufacturer Airbus have today announced a ‘master agreement’ that will give the Italian luxury marque access to a treasure chest of technologies and techniques.
The carmaker won’t be moving into aerospace anytime soon, but Maserati boss Harald Wester - also the Chief Technology Officer for Fiat Chrysler Automobiles - said today that there is much the brand can gain from the partnership.
“By evaluating this broad spectrum of technologies, Maserati can benefit from Airbus Group capabilities exploited in several applications, such as airliners, helicopters and fast jets to spacecraft that are exploring the universe,” he said.
Wester said that Maserati will explore Airbus’s portfolio, in a bid to identify manufacturing processes, production methods, metallurgy and composites expertise, systems integration, “and other know-how” compatible with automotive development and production.
Airbus Group Technology Licensing chief Wulf Hoeflich said the agreement is but one step in a wider plan to licence the company’s technologies and expertise to partner groups.
“We developed the Technology Transfer Framework with industry leaders such as Maserati in mind, and it is being selectively offered to a limited number of potential partners,” Hoeflich said.
“Maserati is perfect for an agreement of this type, as the company is a benchmark in high-end automobiles, while having production volume that is flexible enough to implement new technologies.”
The carmaker hopes the multi-year agreement will deliver “game-changer” results of the sort needed to help the brand continue its remarkable growth in the prestige car market, brought about with the launch of its new Quattroporte and Ghibli models.
The Italian carmaker is receiving 3500 orders a month and is looking at around 42,000 sales for the calendar year - well ahead of the 15,400 cars sold in 2013.
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